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Strategic Engagement Marketing Manager
2 months ago
We are seeking a highly skilled Strategic Engagement Marketing Manager to join our team at Intergage. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive engagement strategy to drive customer retention and growth.
Key Responsibilities- Develop and Execute Engagement Strategy: Create and implement a data-driven engagement strategy to increase customer retention, lifetime value, and customer sentiment.
- Lead Install Base Profiling and Research: Collaborate with agency partners to define customer profiles, messaging hierarchy, and media strategies.
- Optimize Customer Insights: Maintain and optimize a learning agenda for customer insights to inform marketing strategies.
- Drive Personalized Experiences: Leverage data to drive personalized and contextual experiences to increase customer retention.
- Measure and Analyze Performance: Develop reporting frameworks and collaborate with analytics to provide ongoing, regular cadence for campaign performance, key insights, and strategic learnings.
- Partner Across the Organization: Effectively partner with cross-functional teams, including product, growth, and go-to-market.
- BA/BS or Equivalent Experience: Bachelor's degree in Marketing or related field, or equivalent experience in marketing.
- Experience in Engagement Marketing: Proven experience in engagement marketing, with a focus on customer retention and growth.
- Data-Driven and Analytical: Strong ability to interpret and identify insights through data, with experience in data analytics tools such as SQL and Tableau.
- Customer-Centric Marketing: Passion for customer-centric marketing, with a track record of delivering results-driven marketing campaigns.
- Knowledge of Customer Data Platforms: Experience working with customer data platforms (CDPs) and enterprise ESPs.
We offer a competitive salary range of $123,200 - $245,500 annually, based on location and experience. Our compensation reflects the cost of labor across several U.S. geographic markets. We also offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off.