Senior Manager, Sales Enablement

4 weeks ago

San Diego, California, United States Cetera Financial Group Full time
Job Description

Cetera Financial Group is seeking a Senior Manager, Sales Enablement to reimagine the enablement experience for driving revenue and partnering closely with executives across the business to deliver hyper-relevant and impactful enablement at scale.

Key Responsibilities
  • Establish a multi-disciplinary team to support the enablement needs of all revenue teams.
  • Build and own the Executive Enablement Council for Revenue Transformation & AI, facilitating discussions with executives to plan and execute their enablement priorities.
  • Develop and implement a comprehensive sales enablement strategy aligned with business goals and sales priorities.
  • Work with multi-disciplinary teams to determine the key personas to support within Demand Center for 2024 and their respective enablement needs.
  • Build persona-based learning journeys, curating or creating content where needed with key partners.
  • Streamline execution of marketing & sales tactics to improve efficiency, effectiveness, and alignment with overall Demand Center objectives.
  • Identify bottlenecks, gaps, and opportunities for improvement and automation in the sales workflow.
  • Evaluate, implement, and manage sales enablement technologies such as CRM systems, sales engagement platforms, and content management systems.
  • Define and track key performance indicators (KPIs) to measure the impact of sales enablement programs on sales performance and revenue generation.
  • Analyze sales data, feedback from the field, and market trends into actionable insights & recommendations to be used across the sales & marketing organization.
  • Collaborate cross-functionally across multiple teams to ensure sales teams are equipped with tools, calculators, product information, and other relevant resources to leverage in their conversations with prospects.
  • Partner with sales leadership to understand sales goals and priorities and tailor sales enablement initiatives accordingly.
  • Partner with subject matter experts to develop training materials, workshops, and resources covering product knowledge, sales techniques, objection handling, and competitive positioning.
  • Stand up a relevant governance structure including appropriate stakeholders and leveraging existing processes to drive consensus and activation of priority work across revenue teams.
Requirements
  • Bachelor's degree in Marketing, Technology, and Science. MBA is preferred.
  • 5 years at the senior management level experience, leading managers in addition to individual contributors.
  • Minimum of 10 years of professional experience in a posts-sales, consulting, or enablement environment, preferably in a large corporate environment.
  • Deep understanding of B2B sales processes, customer journey mapping, and sales methodologies.
  • Strong understanding of marketing automation platforms, ABM tools, and CRM systems.
  • Proficiency in Microsoft Office Suite.
  • Ability to translate big-picture ideas into action & establish relationships across organizations with alternative viewpoints.
  • Experience working with executives with a demonstrated ability to navigate complex discussions, present ideas, and articulate thoughts with diverse audiences.
  • Must be capable of dealing confidently and professionally at the executive level with the ability to respond to high-profile, high-impact needs in a way that drives stakeholder satisfaction.
  • Excellent relationship builder including demonstrated ability to operate in a matrix organization where influencing skills are required.
  • Ability to work well under tight timelines and manage competing priorities, programs, and rapid changes, often in ambiguous situations across our company's most complex, cross-functional initiatives.
  • Demonstrated success in recruiting, growing, retaining, and leading high-caliber technical talent, with a commitment to cultivating and developing internal talent.
  • Exceptional problem-solving skills with the ability to conduct deep discovery, think critically, and approach complex challenges with a strategic mindset.
  • Demonstrated ability to evolve existing practices to meet changing business needs.
  • Exceptional experience crafting and driving training strategies.
  • Analytical mindset with the ability to leverage data and insights to drive decision-making and measure impact.
  • Proven record of accomplishment in driving sales performance improvements and revenue growth through effective sales enablement strategies.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • People management, interpersonal, time management, and problem-solving skills, and the ability to prioritize and handle multiple priorities.
Preferred Qualifications
  • Prior experience working in the Wealth Management industry or with a broker-dealer.
  • Experience with leveraging Sales Enablement tools like Salesloft or Outreach.

Travel Requirements: 10%

Compensation: The salary range for this role is $145,000 - $165,000, plus a competitive performance-based bonus.

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