Digital Marketing Specialist

4 days ago

Secaucus, New Jersey, United States Quest Diagnostics Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Quest Diagnostics. As a key member of our Agile Marketing team, you will play a critical role in supporting the execution of our Digital Marketing strategy.

Key Responsibilities
  • Participate in the implementation and administrative/governance oversight of enterprise Martech systems and processes to ensure optimal and compliant use of our tools to drive an effective, efficient, and continuously improving model for campaign execution and management of our various websites hosted on Adobe Experience Manager (AEM).
  • Collaborate with peers on the Marketing team, as well as with cross-functional colleagues, to support the execution of digital marketing tactics and campaigns by leveraging our various Martech systems such as AEM for website management, Eloqua for email deployment, and Yext for location management.
  • Drive effective collaboration between internal business partners and IT resources.
  • Function as a Power User of our CMS Adobe Experience Manager (AEM) and our A/B testing platform Adobe Target to support sites using the platforms.
  • Conduct A/B testing, and leverage analytics data on KPI performance to continuously improve template and website application designs and workflows.
  • Create and manage documentation and process to ensure vendor-supported edits run smoothly.
  • Assist with managing user groups, configure and generate reports, and organize assets within the CMS and DAM.
  • Lead new user and new feature training sessions online and in person.
  • Participate as an active member of the digital marketing Agile team, providing support to marketers on their digital campaign efforts.
  • Liaise with the IT department by opening tickets on behalf of marketers and ensuring timely resolution of issues.
  • Develop actionable recommendations based on analysis of statistics so that content owners can understand, and leverage data to continually improve their content.
  • Assist with using various analytics tools to track, report, and analyze website performance, customer trends and visitor behavior.
  • Create QR codes for marketing campaigns and other digital initiatives.
Requirements
  • Bachelor's in Marketing, Business, Advertising, Communications or other related discipline.
  • 2+ years' experience in digital marketing, including web content strategy, development and management.
  • Knowledge of website content management systems (CMS) required.
  • Strong web analytics skills and experience required. Proven track record of turning raw data into meaningful analysis.
  • Experience with web analytics, Google Tag Manager, Google Search Console, and AdWords.
  • Experience with A/B testing tools a plus.
  • Experience with SEO best practices a plus.
  • Experience with Eloqua or other marketing automation system a plus.
  • Fully proficient with various software programs such as Word, Excel, Power Point, Outlook.
  • Must be comfortable with customer relationship management (internal and external).
  • Strong written and oral communication skills.
  • Training or teaching experience is a plus.
  • Experience with developing and implementing Search Engine Optimization (SEO) strategies a plus.
  • Experience working within an agile project management structure a plus.
  • Pharmaceutical, healthcare, diagnostic, lab or consumer packaged goods experience a plus.

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