Market Insights Specialist

2 weeks ago


Port Matilda, Pennsylvania, United States Drucker Diagnostics Full time
Overview:
The Strategic Market Analyst at Drucker Diagnostics will engage in comprehensive research of market dynamics and consumer behavior. This position requires a deep understanding of organizational goals to effectively analyze pertinent data, ultimately enhancing marketing strategies, sales performance, and product innovation. The ideal candidate will be adept at synthesizing large volumes of data from diverse sectors and articulating insights to both team members and stakeholders. Collaboration with marketing, sales, product development, and executive teams will be essential to formulate strategies that foster growth and profitability.

Key Responsibilities:
  • Grasp business objectives and assist in crafting strategies aimed at enhancing growth and profitability.
  • Conduct both quantitative and qualitative research on consumers, competitors, products, and the broader market landscape. Generate reports and presentations based on the analyzed data.
  • Evaluate marketing metrics to monitor performance, optimize campaigns, and report on critical performance indicators.
  • Stay informed on industry trends, consumer demographics, and competitor actions to proactively recommend strategic modifications.
Primary Duties:
  • Investigate consumer preferences and behaviors to guide product development and marketing initiatives.
  • Analyze market conditions and competitor activities to pinpoint potential opportunities and threats.
  • Gather customer feedback through surveys and interviews to provide valuable insights for decision-making.
  • Assess the success of marketing strategies by analyzing sales data, customer engagement, and digital metrics.
  • Develop forecasts that reflect current and anticipated market conditions, industry trends, and growth prospects.
  • Enhance tracking of sales and marketing funnel performance metrics.
  • Regularly share insights with cross-functional teams, including product development, sales, marketing, and senior management.
  • Contribute to the strategic direction of the company by providing analytical insights to senior management and stakeholders.
  • Remain current on industry trends and best practices in market research methodologies, participating in training and professional development as necessary.
  • Comply with ethical standards and regulations related to market research and data privacy.
Preferred Qualifications:
  • A strong curiosity for data analysis and market insights.
  • Outstanding analytical and strategic thinking skills.
  • A passion for statistical research and the ability to convey complex data effectively.
  • Proficient in various data presentation methods (spreadsheets, charts, graphs, and data visualization).
  • Familiarity with data collection techniques (polls, focus groups, surveys, etc.).
  • Knowledge of ethical standards and regulations concerning market research and data privacy.
  • Advanced computer skills, including proficiency in search engines and web analytics.
  • Exceptional multitasking abilities with a keen attention to detail.
Education and Experience:
  • Experience in a Strategic Market Analyst role or a similar capacity.
  • Bachelor's degree in strategic marketing, business administration, or a related field.
  • An MBA is a significant advantage.
  • Equivalent combinations of education and experience will be considered.
Language Proficiency:
  • Excellent verbal and written communication skills.
  • Able to present information effectively to all organizational levels and external partners.
Technical Skills:
  • Strong knowledge of statistical software (SPSS, SAS, or similar), databases, and proficiency in the MS Office suite.
  • Experience with web analytics tools (Google Analytics, Tag Manager, Console), SEO tools (SEMrush or equivalent), PPC and paid search marketing, CRM systems (Salesforce), and business research tools.
  • Understanding of data warehousing and mining.
Work Environment:
Office setting

Travel Requirements:
Occasional travel may be required.

Commitment to Quality:
Drucker Diagnostics is dedicated to maintaining high standards of quality in all products and services, ensuring compliance with relevant regulations and industry standards.

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