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Marketing Content Specialist

2 months ago


Port Washington, New York, United States Penn Foster Inc Full time

Position Overview:
The role of a Marketing Content Specialist focuses on the comprehensive process of creating engaging video materials.

This position encompasses various responsibilities that may differ based on the organization's size and project requirements.


Key Responsibilities:
The creation of video content involves several stages, including:

1. Ideation and Strategy:

This entails researching, conceptualizing, and outlining the video concept, identifying the target demographic, and clarifying the primary message or goal of the video.

2. Pre-Production:

Tasks in this phase include scripting, scouting locations, selecting talent and crew, and acquiring necessary equipment and resources.


3. Production:
This phase covers filming, managing lighting, capturing sound, and directing the cast and crew.
4. Post-Production:
This includes editing, color correction, sound design, and integrating special effects.

5. Distribution and Promotion:
This involves exporting the final product, uploading it to various platforms, and executing promotional strategies.

6. Project Coordination:

Overseeing all production elements, managing budgets and timelines, liaising with clients and stakeholders, and ensuring the final output meets established quality standards.

The specific duties of a Marketing Content Specialist may vary based on their expertise and experience level.

Some professionals may engage in all aspects of video production, while others may focus on particular areas such as writing, directing, or editing.