Social Media Campaign Manager

1 week ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom is a prominent global leader in communications planning and media. With a legacy spanning over 80 years, we prioritize people at the core of our operations. Our team of over 7,000 professionals across more than 100 offices worldwide collaborates with leading brands such as Bank of America, Best Buy, and McDonald's to drive impactful marketing initiatives.

Role Responsibilities:

Key Functions:
As the Social Media Campaign Manager, you will oversee the daily execution of social media advertising campaigns. Your role will involve close collaboration with media strategy and client teams to convert overarching marketing objectives into effective paid media strategies on social platforms. You will lead a team of Analysts/Sr. Analysts, ensuring timely project delivery and fostering their professional growth.

  • Manage and oversee the daily operations of all paid social campaigns, including proposal creation, campaign launch, and performance analysis.
  • Collaborate with Investment, Strategy, and Activation teams to respond to client needs, develop strategic campaign frameworks, and identify innovative solutions.
  • Mentor and guide team members to enhance their skills and performance.
  • Aggregate data from various social media channels and partner with the Analytics team to generate comprehensive reports, providing insights and recommendations for future strategies.
  • Implement established account management practices and enhance campaign effectiveness.
  • Stay updated on the latest social media trends, advertising formats, and technologies to optimize campaign performance.
  • Facilitate effective communication and collaboration within the team and across the agency.
  • Engage in knowledge-sharing sessions to exchange new strategies for campaign enhancement.
  • Develop actionable plans to measure social media success, including defining key performance indicators and optimization strategies.
  • Promote the significance of social media and educate clients and internal teams on emerging trends and capabilities.
  • Supervise a dedicated team of social media buyers, ensuring alignment with campaign goals.
  • Conduct regular performance reviews and track progress against established KPIs.
  • Provide strategic direction for campaign optimization and the implementation of new features.
  • Create and present campaign strategy and performance reports to clients and internal stakeholders.
  • Formulate insights on new technologies and opportunities within the social media landscape.
Qualifications:

Essential Qualifications:
Candidates should possess a Bachelor's degree or higher, preferably in marketing, advertising, business, or related fields. A minimum of 3 years of relevant experience is required, with at least 1 year of hands-on experience managing Facebook and Twitter advertising platforms.

  • Strong analytical, organizational, and communication skills.
  • Prior leadership experience is advantageous.
  • Proficiency in Microsoft Office Suite, particularly Excel.
  • A resourceful and motivated individual capable of working independently and collaboratively.
  • Excellent problem-solving and communication abilities.
Additional Information:

Company Commitment:
Starcom is an Equal Opportunity Employer, committed to diversity and inclusion in the workplace. We offer a comprehensive benefits package, including flexible working arrangements, wellness programs, and professional development opportunities.

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