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Marketing Brand Strategist

2 months ago

San Antonio, Texas, United States Pabst Full time

Welcome to Pabst With a legacy spanning 180 years, we are continually driven by a spirit of exploration and innovation. Our portfolio includes some of the most iconic brands in America, and we are on a mission to unlock their future potential. We invite you to become part of our dynamic team if you are...

A VISIONARY WHO EMBRACES CHANGE

Currently, we are seeking a Marketing Brand Strategist to lead one of our cherished brands, Lone Star, The National Beer of Texas. This role requires a deep understanding of Texas's evolving identity, balancing tradition with modernity. As the state undergoes constant transformation, we need someone who is adaptable and in tune with both contemporary movements and longstanding traditions. We are looking for an individual who thrives in an entrepreneurial atmosphere and is prepared to engage with tasks of all sizes for Lone Star Beer. A creative thinker with a proven track record in identifying opportunities, formulating marketing strategies, and executing plans that enhance performance is essential.

What We Provide:

  • Flexibility: A hybrid work schedule (working from home on select days), unlimited vacation, 9 sick days, 10 holidays, and 2 volunteer days.
  • Care: Comprehensive health insurance options, a 401(k) plan with immediate vesting, Paid Parental Leave, Short-term and Long-term Disability, Life Insurance, and additional benefits subject to plan rules.
  • Nourishment: A casual yet driven work environment, complimentary snacks and beverages, and opportunities for intellectual engagement through challenges and cross-functional collaboration.
Key Responsibilities:
  • Oversee the DSMP (Distribution, Shelving, Merchandising, Pricing) for each brand to identify growth opportunities and enhance market performance.
  • Lead the Annual Strategic Planning process for each brand, creating a 3-year Strategic Priority Plan alongside a 1-year Execution plan and associated marketing budget.
  • Manage the brand's Social Media presence, developing strategies for reach, engagement, content creation, and targeted consumer outreach.
  • Act as the brand's spokesperson, overseeing all internal and external communications; consistently evaluate and refine brand strategies, programming, identity, and execution.
  • Build strong relationships with Wholesaler and Retailer partners to ensure prominent brand visibility across the distribution network.
  • Collaborate with cross-functional teams to deliver marketing platforms and initiatives that drive year-over-year growth.
  • Provide insights on market trends and performance to inform sales strategies during annual planning and monthly forecasting.
  • Manage brand partnerships, cultivating relationships with advocates, brands, and influencers, while seeking new opportunities to maintain Lone Star's relevance in contemporary Texas culture.
  • Demonstrate a thorough understanding of the target consumer audience and the evolving landscape they navigate.
  • Take responsibility for P&L and budget management, ensuring comprehensive oversight of brand performance.
Qualifications:
  • Bachelor's degree is required.
  • A minimum of 3+ years of experience in brand management; experience in the beverage industry is advantageous.
  • A strong passion for creating culturally significant brands, ensuring their relevance in modern Texas culture.
  • A self-starter who operates with minimal supervision and is a collaborative team player.
  • Exceptional communication skills with the ability to inspire and engage both internal and external stakeholders.
  • Strong organizational, time management, and project management skills, capable of effectively handling multiple projects.
  • Experience in P&L and budget management.
  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
  • Experience utilizing syndicated sales data (Nielsen/IRI).