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Brand Strategist

1 month ago

San Antonio, Texas, United States Pabst Full time
About Pabst Brewing Co.

Welcome to Pabst Brewing Co., a 180-year-old company that's still pushing the boundaries of innovation and growth. We're proud to be one of America's most iconic brands, and we're on a mission to realize the future potential of our beloved brands. If you're a driven individual who's passionate about the beverage industry, we want to hear from you.

Job Summary

We're seeking a Brand Manager to join our team in San Antonio, TX. This role will be responsible for creating future growth through brand/package innovations, awareness campaigns, distribution expansion, and feature/ad activity. As a Brand Manager, you'll be the voice of the culture and consumer for our Jack Daniel's Country Cocktails (JDCC) and other strategic brands.

Key Responsibilities
  • P&L and budget management responsibility of the brand, owning the performance of the brand holistically.
  • Voice of the culture and consumer for JDCC and other strategic brands.
  • The voice of the brand - the lead on all communication coming from the brand both internally and externally.
  • Lead the SP3 Strategic Planning business planning process.
  • Lead and consistently manage brand strategy, programming, identity, and execution.
  • Lead and collaborate with cross-functional teams to deliver brand relevant marketing platforms and programming that deliver growth year over year.
  • Lead innovation development - ideation, planning and execution through participation on Pabst Innovation Committee.
  • Negotiate and develop brand partnerships and associations as needed.
  • Represent the JDCC brand in key top-to-top retailer and distributor meetings as well as internally with key stakeholders.
  • Collaborate, partner and nurture the relationship with Brown-Forman to ensure alignment and support.
  • Analyze data to define challenges and opportunities for the brand.
  • Demonstrate a deep understanding of the FMB consumer and the ever-changing landscape that this customer traverses...
What We Offer
  • Flexibility: a hybrid (Monday's and Friday's WFH, Tuesday - Thursday in the office) work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days.
  • Care: comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much, much more.
  • Nourishment: for your soul with our casual, yet driven work environment, for your stomach with free snacks and drinks, and for your brain with challenges and cross-functional collaboration.
Requirements
  • Bachelor's degree required.
  • Requires a minimum of 5+ years-experience leading brand management activities and/or leading a local/grassroots marketing environment.
  • Position requires a deep understanding and experience building beverage brands.
  • Passionate about the brand and its products.
  • Exceptional communication skills with the ability to rally and motivate internal and external customers.
  • Creative, divergent thinker, with proven ability to create and execute brilliant ideas that impact performance.
  • Strong organizational and project management skills with the ability to effectively and proactively manage time and multiple projects with cross-functional teams across the company and our distributor networks.
  • P&L and budget management experience.
  • Media management and buying experience.
  • Strategy and Analytical skills- identify the full story and define implications from analysis and inspiring strategic thinking.
  • Forward thinker, who proactively seeks opportunities and proposes solutions.
  • Manage brand partnerships and build relationships with difference makers.
  • Team oriented player that thrives in a collaborative environment.
  • Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
  • Proficient in utilizing syndicated sales data (Nielsen/IRI).