Marketing Director

3 weeks ago


San Antonio, Texas, United States SWBC Full time

Marketing Director Role Overview

SWBC is seeking a seasoned marketing professional to lead our brand strategy and marketing efforts. As a Marketing Director, you will be responsible for developing and executing comprehensive marketing plans that drive business growth, retention, and revenue.

Key Responsibilities:

  • Develop and execute innovative marketing strategies to enhance brand awareness, accelerate lead generation, and optimize the customer experience.
  • Oversee digital and traditional marketing efforts, including researching current brand positioning, market trends, consumer behavior, and competitor activity.
  • Collaborate with cross-functional teams to provide direction and guidance on brand strategy, guidelines, and messaging.
  • Manage and inspire a talented team of marketing professionals, ensuring they have the necessary skills and knowledge to successfully complete their tasks.
  • Conduct research and stay up-to-date on industry trends and best practices to inform marketing strategies and initiatives.

Requirements:

  • Bachelor's degree in marketing, advertising, or a related field of study from an accredited four-year college or university.
  • Minimum of seven years of marketing experience, including specialization and focus on brand management and marketing program management in the B2B space.
  • Minimum of three years of supervisory experience.
  • Financial Services experience preferred.
  • Excellent verbal, presentation, and written communication skills.
  • Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
  • Excellent organizational and project management skills.

What We Offer:

  • Competitive overall compensation package.
  • Work/Life balance.
  • Employee engagement activities and recognition awards.
  • Years of Service awards.
  • Career enhancement and growth opportunities.
  • Leadership Academy and Mentor Program.
  • Continuing education and career certifications.
  • Variety of healthcare coverage options.
  • Traditional and Roth 401(k) retirement plans.
  • Lucrative Wellness Program.

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