Marketing Director
3 weeks ago
Marketing Director Role Overview
SWBC is seeking a seasoned marketing professional to lead our brand strategy and marketing efforts. As a Marketing Director, you will be responsible for developing and executing comprehensive marketing plans that drive business growth, retention, and revenue.
Key Responsibilities:
- Develop and execute innovative marketing strategies to enhance brand awareness, accelerate lead generation, and optimize the customer experience.
- Oversee digital and traditional marketing efforts, including researching current brand positioning, market trends, consumer behavior, and competitor activity.
- Collaborate with cross-functional teams to provide direction and guidance on brand strategy, guidelines, and messaging.
- Manage and inspire a talented team of marketing professionals, ensuring they have the necessary skills and knowledge to successfully complete their tasks.
- Conduct research and stay up-to-date on industry trends and best practices to inform marketing strategies and initiatives.
Requirements:
- Bachelor's degree in marketing, advertising, or a related field of study from an accredited four-year college or university.
- Minimum of seven years of marketing experience, including specialization and focus on brand management and marketing program management in the B2B space.
- Minimum of three years of supervisory experience.
- Financial Services experience preferred.
- Excellent verbal, presentation, and written communication skills.
- Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
- Excellent organizational and project management skills.
What We Offer:
- Competitive overall compensation package.
- Work/Life balance.
- Employee engagement activities and recognition awards.
- Years of Service awards.
- Career enhancement and growth opportunities.
- Leadership Academy and Mentor Program.
- Continuing education and career certifications.
- Variety of healthcare coverage options.
- Traditional and Roth 401(k) retirement plans.
- Lucrative Wellness Program.
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