Content Marketing Strategist

1 day ago

San Antonio, Texas, United States SearchSpring Full time
About the Role

We're seeking a highly skilled Content Marketing Manager to join our team at Searchspring. As a key member of our global go-to-market team, you'll be responsible for developing and executing content strategies that drive sales, increase engagement, and raise brand awareness.

As a Content Marketing Manager, you'll work closely with our Marketing, Sales, Product, Enablement, and Customer Support teams to create compelling content that addresses the challenges facing today's ecommerce retailers. You'll have the opportunity to directly contribute to important marketing initiatives and collaborate with cross-functional teams to define and communicate the Searchspring story.

Key Responsibilities
  • Coordinate with Enablement to support Customer Success, Sales, Partnership, and Product marketing initiatives with messaging and ensure brand accuracy in enablement materials.
  • Partner closely with cross-functional teams to define and communicate the Searchspring story with both internal and external communications, especially PR.
  • Develop a comprehensive content calendar that aligns with our product roadmap, Growth and Partner campaign plans.
  • Build content strategies that resonate with an ecommerce-focused audience and align with our business goals and GTM initiatives.
  • Collaborate closely with cross-functional teams, including designers, product managers, and revenue operations to support marketing campaigns and initiatives with content that aligns with our campaign plans to drive high-quality leads and nurture through the funnel.
  • Collaborate and work closely with top executives, key stakeholders, SMEs, and customers to produce industry-leading content.
  • Make recommendations for content channels and opportunities to amplify our message.
  • Edit and improve existing content to ensure it meets quality and editorial standards.
  • Own the website for copy and messaging, ensuring it stays up-to-date with new content, pages, coverage of features and initiatives, keeping it on brand and ensuring optimization for SEO.
  • Own the analyst relationship and research industry trends, spearheading ideas for new marketing content and initiatives based on analyst feedback.
  • Maintain and evolve Searchspring's brand voice and tone in line with existing guidelines and organizational goals.
  • Define and track key performance indicators (KPIs) to measure the effectiveness of the content you develop, and provide insights and recommendations for improvements.
Requirements
  • Minimum 5-7 years of experience in content marketing and developing copy and digital content for a SaaS audience or similar industry.
  • Strong portfolio of previous work and accompanying results required.
  • Exceptional writing, editing, and proofreading skills; knowledge and understanding of AP Style is a must.
  • Experience with PR, podcasts, video script writing, and social media storytelling preferred.
  • Expertise in SEO principles and best practices.
  • Experience using project management software (preferably Asana)-ability to organize, track, and remain accountable for both individual tasks and cross-team initiatives.
  • Interested in understanding how your contributions impact our customers' growth and increase revenue for the business.
  • Outstanding communication and collaboration skills.
  • A sense of humor, curious mind, and flair for creativity.
  • Ecommerce experience preferred but not required.
About Searchspring

Searchspring is an equal-opportunity employer and proud to foster a workplace free from discrimination and harassment. We strongly believe that diverse backgrounds, experiences, and perspectives are essential in cultivating an inclusive culture and building an innovative, successful organization.

All qualified applicants are considered for employment, without regard to age, race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status.

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