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Consumer Marketing Manager
2 months ago
Consumer Marketing Manager - Mother and Childcare
Job DescriptionAbout the Role
We are seeking a highly skilled Consumer Marketing Manager to lead our Mother and Childcare category team at Philips. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to drive category growth and maintain our leadership position in the U.S. market.
Your Key Responsibilities
- Develop and Execute Marketing Plans
Develop and execute comprehensive marketing plans to drive household penetration, brand preference, and market share in the Mother and Childcare category.
Lead Market Research and AnalysisAnalyze consumer research, customer research, channel trends, current market conditions, and competitor information to unlock new insights that drive competitive advantage.
Drive Business GrowthDevelop local go-to-market strategies to deliver measurable business impact and profitable growth.
Collaborate with Cross-Functional TeamsWork closely with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and effective execution of marketing plans.
Lead Commercial InnovationDevelop commercial innovation to fill local consumer and customer needs, from insight to business case development to Go-to-Market strategy.
Requirements
- Marketing Experience
3+ years of marketing experience, with a focus on brand management and/or CPG experience.
Technical Marketing and Business AnalyticsStrong technical marketing and business analytics skills, with the ability to analyze complex data and drive business decisions.
EducationBachelor's degree, with an MBA preferred.
Self-Starter and ResourcefulA self-starter with a resourceful and adaptable approach to problem-solving, with the ability to work semi-autonomously.
About Philips
Philips is a health technology company dedicated to improving the lives of consumers and customers through innovative solutions. We believe that every human matters, and we are committed to making a positive impact on the world.
Our Culture
We value collaboration, innovation, and customer-centricity, and we are committed to creating a workplace that is inclusive, diverse, and supportive of our employees' growth and development.
How We Work
We are embracing a hybrid work concept that fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are committed to creating a work environment that is flexible, adaptable, and supportive of our employees' needs.
