Marketing Program Specialist

2 weeks ago


Wall Twp, United States Coda Search│Staffing Full time

A. Overview:

The Marketing Program Specialist plays a crucial role in supporting both residential and commercial cooperative marketing initiatives through various functions including education, recruitment of trade partners, campaign development, and expense tracking.

B. Management Scope:

No direct reports.

C. Key Responsibilities:

  1. Collaborate with internal stakeholders to enlist participating trade partners in the cooperative program.
  2. Assist in crafting scalable program messaging and advertising templates for trade partner utilization.
  3. Organize monthly updates with trade partners to communicate new program details and marketing resources.
  4. Facilitate the approval workflow with partner utilities, legal teams, and corporate communications, ensuring submitted advertising materials are processed for program reimbursement.
  5. Monitor participation rates of residential and commercial trade partners, adoption of marketing resources, and track cooperative expenses, including management of advertising contracts and approvals.
  6. Oversee budget management for cooperative and strategic marketing budgets.
  7. Collaborate with the marketing team and external agencies to design residential and commercial campaigns along with trade partner communications and materials.
  8. Support the marketing team by drafting communications, creating emails and newsletters, developing templates, and maintaining an updated collateral library (both digital and print) for third-party networks.
  9. Assist the Outreach team with marketing materials and the creation of customized assets and presentations to educate stakeholders on energy efficiency programs.
  10. Contribute to brand strategy development and the execution of advertising, marketing, and public relations initiatives.

D. Qualifications:

  • Bachelor's degree in communications or marketing is preferred.
  • 1-3 years of experience in marketing, corporate communications, or agency settings, or a comparable combination of education and experience.
  • Exceptional written and verbal communication abilities.
  • Proficient in Microsoft Office Suite.
  • Experience with CRM platforms, particularly Sales and Marketing Clouds, is advantageous.
  • Familiarity with Adobe Creative Suite (Photoshop/Illustrator/InDesign) is preferred.


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