Digital Marketing Manager

5 days ago

Philadelphia, Pennsylvania, United States Comoto Full time
Comoto Holdings: Digital Marketing Manager

Comoto Holdings, a leading omnichannel platform in the powersports aftermarket-products industry, is seeking an experienced Digital Marketing Manager to join its Performance Marketing team. This role will be responsible for executing Social, Display, Video, and OTT channels to drive revenue and new customer acquisition goals.

Key Responsibilities:
  • Build and maintain a large Paid Social program to support Revzilla, Cycle Gear, and J&P Cycles' ever-expanding catalog of premium gear and parts.
  • Execute ad/copywriting testing to find the perfect message that resonates with every moto enthusiast's heart.
  • Evaluate and optimize DPA (Dynamic Product Ads) and Promotional Campaigns.
  • Manage the day-to-day campaign pacing of multimillion-dollar budgets.
  • Optimize the Social portfolio daily to boost star performers and cut underachievers.
  • Oversee and optimize Display/Discovery efforts that drive revenue and brand awareness campaign goals.
  • Drive YouTube revenue/reach campaigns to support our expansive in-house content.
  • Manage OTT campaigns with 3rd party platforms to drive brand awareness.
  • Drive aggressive revenue and first-time purchaser growth across Acquisition/Performance channels.
  • QA own workflow--ad copy, audience management, campaign builds, etc.--as well as review of teammates' work to ensure a positive customer-facing experience.
  • Ideate new campaigns in conjunction with in-house creative teams to drive results.
  • Own and manage vendor/platform relationships.
  • Stay on the leading edge of Digital Marketing for continuous self-improvement and mentorship of team members.
Requirements:
  • 4-6 years working in Digital Marketing.
  • E-commerce experience.
  • Experience managing mid-to-large-scale Paid Social in Facebook, Instagram, and TikTok.
  • Proven ability to lead Display/Discovery, Video, OTT campaigns across multiple vendors.
  • Strong analytical and problem-solving skills.
  • High detail-oriented individual who can manage multiple projects.
  • Self-starter, able to learn new processes, programs, and tools quickly.
  • Thrive in a high-energy, collaborative, team-oriented environment.
Preferred Qualifications:
  • Experience in Paid Search and Shopping campaign management.
  • BI Visualization (e.g., Qlik, Tableau) working knowledge.
  • Experience in Reddit and other social media platforms.
  • Product data feed management experience.
  • Omnichannel experience including measurement.
  • Motorcycle enthusiast (not a requirement).

This is a hybrid position based in Philadelphia that will require 3 days per week in the office. All your information will be kept confidential according to EEO guidelines.

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