Product Marketing Leader for Telecommunications

6 days ago


Washington, United States GitLab Full time

About the Role

We are seeking a highly experienced Product Marketing Manager to join our team at GitLab. As a Product Marketing Manager, you will play a critical role in helping us tell the story about the value of GitLab to our customers in the Telecommunications industry.

Key Responsibilities

  • Develop and execute product marketing strategies to drive awareness and adoption of GitLab in the Telecommunications industry.
  • Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Telecommunications industry.
  • Research, document, and operationalize particular customer use cases and problems that GitLab solves.
  • Identify and define the key value drivers which differentiate GitLab in the market.
  • Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
  • Tell the full story around Telecommunications customer industry pain points and use cases- and how GitLab offers the solution.

What You'll Bring

  • At least 6 years of experience in enterprise software marketing, including 4 years in product marketing.
  • Strong background in the Telecommunications industry, either marketing to the industry or working within the industry.
  • Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
  • Excellent writing skills- developing internal and external content positioning the product/features as the solution for industry use cases is key.
  • Experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring).
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings and open core software is required.
  • Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • You share our values and work according to those values.
  • Ability to travel if needed and comply with the company's travel policy.


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