Media Analytics Director

4 weeks ago


New York, New York, United States Vevo Full time

Job Title: Media Analytics Director

About the Role:
Vevo is seeking a highly skilled Media Analytics Director to lead our media analytics and measurement efforts. As a key member of our Ad Sales organization, you will be responsible for driving analytical insights and strategic thinking on media performance and campaign measurement.

Key Responsibilities:
Drive analytical insights and strategic thinking on media performance and campaign measurement
Oversee the development of media reporting strategies, measurement frameworks, and analytics models
Work closely with internal teams to synthesize insights into actionable strategies
Collaborate with global and local sales teams to ensure consistent, effective, and optimized campaign execution
Develop comprehensive consumer profiles through data integration, privacy & compliance, attribution modeling, and personalization

Requirements:
8+ years of experience in media analytics, with expertise in digital campaign measurement and optimization
Experience with B2B marketing, as well as cross-channel measurement and attribution
Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools

About Vevo:
We're a fun, energetic, and tight-knit team that really enjoys music and technology. We offer competitive compensation and benefits packages, as well as premier access to music content and new releases of original media content.



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