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Executive Director, Head of Media Analytics
2 months ago
At Crossmedia Inc, we are seeking a seasoned leader to head our data analytics practice. As the Executive Director, Head of Media Analytics, you will be responsible for leading a team of 15 people to manage the delivery of audience, measurement, and advanced analytics strategy for our portfolio of clients.
Key Responsibilities:
- Set the vision, strategy, and roadmap to deliver cutting-edge data, technology, and analytics solutions
- Partner with clients to deliver thought leadership and enhance, develop, or execute data-driven solutions and insights
- Build, lead, manage, and develop the team to deliver best-in-class audience and measurement strategy
- Develop strong direct client relationships and take ultimate responsibility for the quality of client work
- Integration of consumer research, insights, analytics, data, and technology to enhance media and messaging performance for clients
- Take an active role in driving organic and new business growth, where insight, data, and analytics are playing an increasingly critical role
- Create an operational and financial plan to evolve our services and products to exceed our current growth rate
- Lead the creation of the required infrastructure (people, process, technology) to scale our practices and deliver results that exceed client expectations
- Identify and implement new data and analytics solutions to achieve clients' goals, while regularly assessing the health of client businesses
- Collaborate with ED peers and ELT to develop and deliver a consistent and efficient offering to our clients
- Work with industry partners and cultivate additional relationships to ensure first-mover advantage in the space
Requirements:
- A strategic leader with a proven history of improving business performance and outcomes from client investment
- An experienced organization builder, an inspirational leader capable of leading and developing diverse competencies, skills, and nurturing and retaining talent
- A detail-orientated champion for original, intelligent work who will work to get the best out of technology, data, audiences, and media activation
- A trusted adviser to our CEO/CMO on the future development of Crossmedia's offerings
- Ability to demonstrate and maintain credibility and consequently build strong working relationships within Crossmedia and across various functions
- Strong client-facing skills with demonstrated ability to gain senior clients' trust and suggest appropriate solutions
Qualifications:
- 15+ years of relevant work experience in data, insights, analytics, advanced analytics, and technology with expertise in digital media
- Experience with digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, ...)
- Passion for online advertising and emerging technologies in the digital landscape (CDP, Identity, Clean Room, CMP, CRM ...)
- Strong analytical, critical thinking, and problem-solving skills
- Ability to work autonomously with a strong work ethic
- Comfortable working in ambiguous situations with minimal guidance
- Ability to manage multiple projects simultaneously
- Experience managing a team of data, analytics, and advertising tech & marketing tech specialists and strong management skills
- The ability to thrive in a fast-paced and deadline-driven environment
- Strategic Thinker & Doer
Location: We are seeking a candidate who has proximity to our NY office. We offer a hybrid setting with working onsite at our NYC office, as well as the flexibility to work from home.
Salary: $275,000 - $325,000. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.
Crossmedia Benefits:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program, and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership, or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
Commitment to Diversity and Inclusion:
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.