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Product Marketing Manager, Ads Platform
2 months ago
We are seeking a highly skilled Product Marketing Manager to join our team at TikTok. As a key member of our Monetization Product Operations team, you will play a pivotal role in driving product awareness, testing, and packaging to resonate with our diverse customer base.
Key Responsibilities- Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
- Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
- Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
- Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
- Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and presentation skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a fast-paced environment.
- Creative thinking and a passion for innovation.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
