Product Manager, Ads Platform Innovator

3 hours ago


San Jose, California, United States Tik Tok Full time
Product Manager Role

TikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Manager, you will be responsible for driving the evolution of Business Center solutions to meet the needs of advertisers and business owners. You will recommend and prioritize innovative features to enhance user experience and performance.

  • Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
  • Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies.
  • Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
  • Track and analyze key product metrics to inform decisions and drive continuous improvement.
  • Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.
Requirements

  • BA/BS degree.
  • 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
  • 2+ years of experience building and launching ad interfaces/platform products.
  • Quick learner with strong judgment and creative thinking skills.
  • Exceptional organizational and analytical skills in global, cross-functional roles.
  • Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
  • Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
  • Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.


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