Product Manager, Ads Platform

3 days ago


San Jose, California, United States Tik Tok Full time
Product Manager, Ads Platform

TikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Manager, Ads Platform, you will be responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment.

Responsibilities:
  • Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners, recommending and prioritizing innovative features to enhance user experience and performance.
  • Explore opportunities for full-funnel marketing practices within TikTok, developing scalable product solutions to support growth.
  • Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies, leading alignment across various functions and stakeholders to refine requirements and execute your roadmap.
  • Leverage customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
  • Track and analyze key product metrics to inform decisions and drive continuous improvement.
  • Stay current with ad tech industry trends and emerging technologies, applying that knowledge to innovate and keep TikTok at the forefront of advertising solutions.
Qualifications:
  • BA/BS degree.
  • 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
  • 2+ years of experience building and launching ad interfaces/platform products.
  • Quick learner with strong judgment and creative thinking skills.
  • Exceptional organizational and analytical skills in global, cross-functional roles.
  • Proven ability to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
  • Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
  • Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.



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