Senior Product Manager, Ads Platform Development

3 weeks ago


San Jose, California, United States Tik Tok Full time
Job Summary

TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals.

Key Responsibilities
  • Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
  • Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
  • Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
  • Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
  • Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
  • Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Requirements

  • BA/BS degree.
  • 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
  • Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
  • Strong problemsolving and analytical skills, with the ability to use data to guide product decisions and improve performance.
  • Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
  • Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.


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