Content Director
7 days ago
Overview
Starcom is seeking a highly skilled Associate Director, Content to join our team. As a key member of our content strategy team, you will be responsible for creating synergy amongst internal teams, external partners, and client stakeholders to deliver best-in-class, cutting-edge branded content programs.
Responsibilities
- Partner with creatives to identify potential for content in today's landscape through the lens of the consumer
- Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships
- Establish content best practice in service of increasing advertising effectiveness
- Work with the Experience Planner and Brand Strategist to identify the role of content at a platform, target or partner level within the Experience Plan
- Work directly with lead creatives to ensure execution will drive effectiveness based on consumer behavior and best practice within the channel
- In partnership with the Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
- In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
- Work with Influencers or Media Publishers to produce branded content
- Participate in the development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content)
- Understand all phases of the clients' marketing objectives and provide media recommendations to deliver against these objectives
- Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space
- Demonstrate initiative by researching and identifying valuable information/insights to improve media product
- Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies
- Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production and brand approval, reporting and optimizations
- Participate in negotiations which includes, but is not limited to, evaluating RFP's, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs
- Attend vendor meetings to stay on top of marketplace and cultivate relationships within the vendor community
- Understand all proprietary research tools/processes and apply learnings during planning process
- Ability to compile and analyze reporting to determine performance insights and application to future campaigns
- Management, mentorship, and training of team
Qualifications
- Bachelor's Degree preferred, ideally in Marketing, Communications, Advertising or a related field
- 5+ years of directly related experience
- Previous experience with digital media and content strategy
- Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
- Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style
- Willingness to learn and create solutions that challenge the status quo
- Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
- Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
- A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
- Strong process development skills
- Proven experience in effectively coaching and developing others
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