Marketing Manager

3 days ago


Upper Marlboro, Maryland, United States G&P Properties Full time
Revolutionize Real Estate Marketing with G&P Properties

We're seeking a highly skilled Marketing Manager to join our dynamic team at G&P Properties/KWPP. As a key member of our marketing team, you'll play a pivotal role in showcasing our properties and driving successful sales outcomes.

Key Responsibilities:
  • Develop comprehensive marketing and client touch plans to enhance engagement and retention.
  • Coordinate marketing efforts with social media platforms and external designers to ensure cohesive branding and messaging.
  • Create lead-capture opportunities through strategic marketing initiatives, leveraging both traditional and digital channels.
  • Monitor the production of print materials and coordinate with printers as needed to maintain inventory levels.
  • Oversee the process of photography and virtual staging for property listings, ensuring high-quality visuals that attract potential buyers.
  • Manage and maintain agent social media accounts, including regular posts on platforms such as Facebook, Instagram, and LinkedIn to promote new listings, under-contract properties, and closings.
  • Maintain regular communication and updates on social media platforms.
  • Enter New Construction listings into the MLS database accurately and in a timely manner to maximize exposure.
  • Implement marketing programs for clients and agents.
  • Develop and maintain a Marketing Calendar with a timeline for mailings, events, and other marketing activities.
  • Create flyers, brochures, and other promotional materials for open houses, client events, and agent promotions.
  • Coordinate the production and distribution of postcards, including monthly agent promos and just listed/just sold announcements.
  • Plan and execute quarterly events, including coordinating logistics, managing expenses, and conducting mail and email blasts to promote attendance.
  • Produce and distribute a monthly newsletter via email to keep clients and prospects informed about market trends, listings, and company updates.
  • Contribute to the company blog by generating engaging content related to real estate trends, local market insights, and industry news.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Previous experience in office administration or similar roles, demonstrating strong organizational and multitasking abilities.
  • A creative mindset with a passion for leveraging technology and AI to drive innovation.
  • Desire to obtain a real estate license and willingness to pursue ongoing education in the field.
  • Excellent communication skills, both written and verbal.
  • Proficiency in social media platforms and digital marketing tactics.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Fresh ideas and a proactive approach to growing our brand presence in the real estate market.
Compensation:

$55,000 - $65,000 yearly


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