Social Media Content Creator

2 months ago

San Francisco, California, United States The Foggy Dog Full time
About The Foggy Dog

We are a passionate and dedicated team of pet lovers who believe in making high-quality pet accessories that are both beautiful and functional. Our mission is to provide our customers with the best products for their furry friends, while also giving back to the community. We are proud to have provided over 500,000 pounds of food to rescue shelters since our launch.

Job Description

We are seeking a highly creative and enthusiastic Social Media Content Creator to join our team. As a key member of our marketing team, you will be responsible for producing captivating digital content that showcases our brand and resonates with our audience.

Key Responsibilities:
  • Content Production: Create engaging and high-quality video and static content for our paid ads, social media channels, website, and blog.
  • Content Strategy: Collaborate with our marketing team and digital marketing agency to develop and execute content strategies that drive traffic, engagement, conversions, and lower customer acquisition costs.
  • Research: Conduct research to stay up-to-date with industry trends, audience interests, and competitive landscape to inform content creation.
  • Copywriting: Write scripts and digital ad copy that is fun, light-hearted, and clever. Review and edit content for accuracy, grammar, and style, ensuring consistency with our brand voice and messaging.
  • Video and Photo Editing: Create engaging, eye-catching video content that aligns with current trends and captivates our audience. You should have a strong understanding of trending music, effective transitions, and how to incorporate attention-grabbing copy callouts.
  • Analytics: Execute against the data and insights on content performance pulled by our Social Media Manager.
  • Collaboration: Work closely with our graphic designer, social media manager, and marketing coordinator to produce multimedia content and enhance overall content quality.
Qualifications:
  • 1-2 years of proven experience as a content creator, writer, or similar role, with a strong portfolio showcasing your work.
  • Must have your own dog, as well as a love for our brand and products.
  • Excellent writing, editing, and proofreading skills.
  • Strong creative abilities with a knack for storytelling and crafting engaging content that resonates with different audiences.
  • You are a digital native with a strong pulse on what's trending online.
  • You are comfortable directing behind the camera, but also shine in front of the camera.
  • Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Ability to analyze content performance data and make strategic recommendations based on insights.
  • Strong verbal and written communication skills, with the ability to work collaboratively in a fast-paced team environment.
  • Excellent organizational, project management, and time-management skills, with the ability to handle multiple projects and meet deadlines.
  • You have a high level of attention to detail and pick up on the nuances that make our brand our brand.
  • Positive and can-do with a willingness to roll up your sleeves & take on any task that's needed. A desire to get things DONE above all else.
  • A dog lover, of course.

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