Senior Director, Portfolio Strategy Marketing

2 weeks ago

Market St San Francisco CA USA, United States Pacira Pharmaceuticals Full time
About Pacira

Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Why Work with Us?

Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management.

Job Summary

The Senior Director, Portfolio Strategy Marketing will lead the strategic execution of portfolio marketing initiatives and product lifecycle management within our Portfolio Strategy & Market Access Marketing team. This role is responsible for developing and implementing comprehensive strategies that drive the growth and success of Pacira's portfolio.

Key Responsibilities
  • Contribute to leading portfolio planning processes and executing strategic marketing plans for the product portfolio, aligning with overall business objectives and market opportunities.
  • Identify and prioritize portfolio growth opportunities, leveraging market research, competitive analysis, and industry trends.
  • Collaborate with cross-functional teams, including Sales, R&D, Medical Affairs, and Market Access, to ensure alignment and integration of portfolio planning and processes.
  • Provide portfolio lifecycle management leadership related to opportunity prioritization, line extension development, and new launches.
  • Lead the execution of portfolio positioning, branding, and messaging strategies.
  • Monitor and analyze portfolio performance, adjusting strategies as needed to optimize market share and profitability.
  • Partner with development teams to ensure product development programs align with commercial strategic objectives.
  • Build and maintain strong relationships with key stakeholders, including internal teams, healthcare professionals, and external partners.
  • Track and report on budget performance, providing insights and recommendations for optimization.
Requirements
  • Bachelor's degree in marketing, or a related field; MBA or advanced degree preferred.
  • Minimum of 10 years of experience in pharmaceutical marketing and/or pharmaceutical insights and analytics, with a focus on portfolio strategy.
  • Minimum 4 years' experience in sales or closely related customer-facing role preferred.
  • Prior experience in orthopedic marketing preferred.
  • Prior experience in anesthesia or closely related specialty preferred.
Qualifications
  • Proven track record of developing and executing successful marketing strategies for a diverse product portfolio.
  • Demonstrated strong customer insights and analytical skills.
  • Strong project and process management skills including the ability to manage multiple projects, set priorities, and meet deadlines.
  • Demonstrate ability to work effectively in complex, rapidly changing environment.
  • Excellent oral and written English communications skills.
  • Solid financial and business acumen; analytical mindset; demonstrated strong analytical skills.
  • Ability to travel up to 50%.

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