Executive Vice President, Health and Wellness, Paid Media Strategist

7 days ago

New York, New York, United States Burson North America Full time
About the Role

We are seeking a highly experienced and skilled Executive Vice President, Health and Wellness, Paid Media Strategist to join our team at Burson North America. As a key member of our Digital Health team, you will be responsible for leading client paid media programs towards stated client and company objectives.

Key Responsibilities
  • Partner with clients to address measured media landscape and develop strategic plans to achieve their goals.
  • Work with client stakeholders across multiple digital disciplines to propose, defend, and grow media spend across all healthcare performance-based marketing channels.
  • Collaborate with the larger digital health team and healthcare practice stakeholders to drive business growth and innovation.
  • Participate in the larger healthcare new business process and help lead both paid-specific and organic growth initiatives.
  • Partner with other senior leads on the paid media, digital, and healthcare practice teams on operational, staffing, resourcing, and team training activities.
  • Mentor junior members within the digital health team and larger healthcare practice.
Requirements
  • 12-15+ years of experience in paid social, media, or marketing agency environments.
  • Healthcare/pharmaceutical knowledge and industry background and interest are a must; pharmaceutical experience is preferred.
  • Paid media expertise in an agency setting, both paid media and PR/communications/marketing agency (latter preferred, not required).
  • Advanced experience in planning across all channels to act as a technical expert for team members.
  • Deep knowledge of paid media platforms across HCP and consumer audiences.
  • Knowledge of statistical methods and testing methodology (preferred).
  • Multichannel experience with search, social, display, programmatic, endemic, HER, POC, and CTV (preferred).
  • High competency level in deck writing/spreadsheet proficiency and MS Office with specific experience and strengths in Excel and PowerPoint.
  • Experience growing teams/businesses.
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.
What We Offer
  • A hybrid work environment that offers the flexibility and balance of working from home and going into the office.
  • Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program.
  • Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community, and accelerate their careers.
  • Paid time off for vacation, sick, and personal days, as well as Summer Fridays.
  • 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
  • Wellness benefits including healthcare, vision, dental, and pet insurance, as well as free virtual or in-person counseling for mental health.
  • 401K Savings and Investment Plans.
  • Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses.
  • WPP Employee Discount Program based on client roster.

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