Digital Marketing Manager

4 weeks ago


Houston, Texas, United States Space Center Houston Full time

Job Title: Digital Marketing Manager

Job Summary:

We are seeking a highly skilled Digital Marketing Manager to join our team at Space Center Houston. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that align with our mission, driving engagement, increasing visitation, and expanding our digital audience across multiple platforms.

Main Responsibilities:

  • Develop and implement digital marketing strategies that align with our mission and goals.
  • Lead digital campaigns to promote key exhibits, events, and educational programs through strategic paid and organic search, digital advertising, email marketing, and social media management.
  • Collaborate with internal departments to assess marketing needs and create integrated marketing strategies that align with institutional goals.
  • Manage digital content for our website, social media platforms, email newsletters, and other online channels, ensuring consistent branding and audience engagement.
  • Lead the development of multimedia content, including video, graphics, and written content, to engage a diverse audience.
  • Manage email marketing efforts, including editorial calendar management, audience segmentation, and automation strategies, to drive acquisition, retention, and conversion.
  • Develop and implement strategies for name acquisition, ensuring continued expansion of our audience.
  • Manage social media strategy across platforms, with a focus on increasing engagement, brand visibility, and conversions that drive revenue.
  • Oversee the organization's website to ensure it supports brand standards, marketing objectives, and drives revenue growth.

Requirements:

  • Bachelor's degree in digital marketing, marketing, journalism, public relations, communications, or a related field.
  • 5+ years of professional experience in digital marketing, with at least 2 years in a supervisory role.
  • Proven expertise in managing digital marketing campaigns, including website content management, paid search, SEO, SEM, email marketing, and social media.
  • Experience with digital marketing platforms, including Google Ads, Facebook/Instagram Ads, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud or Mailchimp.
  • Excellent writing skills, especially for web and social media content.
  • Strong experience with A/B testing, marketing automation tools, and campaign performance analysis.
  • Proficient in Microsoft Office Suite, as well as content management systems (CMS) such as WordPress and project management software.

What We Offer:

  • Competitive salary range: $75,000 - $90,000 (commensurate with experience).
  • Opportunity to work with a dynamic team and contribute to the growth and success of Space Center Houston.
  • Professional development opportunities and a supportive work environment.


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