Senior Digital Marketing Specialist
3 weeks ago
The Sales Analyst Senior - Digital will play a key role in driving our digital marketing efforts by creating, analyzing, and optimizing digital campaigns; managing and maintaining our WordPress website, developing and nurturing affiliate marketing relationships, and creating detailed customer profiles.
Key Responsibilities- Help to create, develop and implement our digital marketing strategy by working directly with the Manager Gas Sales and the VP Mass Markets.
- Plan, create, and execute digital marketing campaigns across various channels (e.g., email, social media, PPC) to drive traffic, engagement, and conversions.
- Oversee the daily operations of our WordPress website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
- Identify and establish relationships with key affiliate partners to expand our reach and drive additional revenue.
- Create and maintain detailed customer profiles to guide marketing strategies and ensure targeted, effective communication.
- Develop engaging content and design for digital campaigns, website updates, and other marketing materials.
- Monitor and analyze the performance of digital campaigns using analytics tools, and provide actionable insights to improve ROI and achieve business goals.
- Requires a Bachelor's Degree from an accredited college or university or a combination of education and experience providing equivalent or related knowledge.
- Minimum of 3 to 5 years' experience in digital marketing, with a strong focus on campaign creation, website management, and content development.
- Proficiency in WordPress, Google Analytics, and SEO best practices. Experience with affiliate marketing platforms and analytics tools is preferred.
- Proven experience in content creation and copywriting, with a portfolio of work showcasing your ability to engage and persuade audiences.
Able to work scheduled overtime on a regular basis and unscheduled overtime as workload demands. Able to work indoors, in an office environment, regardless of whether open office, cubicle or private office. Able to travel occasionally, possibly overnight, to attend meetings and/or energy industry conferences.
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