Digital Campaign Manager

3 weeks ago

Houston, Texas, United States Radio One Full time
Job Overview

This position is responsible for overseeing the execution, optimization, and reporting of digital advertising campaigns across Radio One's local markets. The Integrated Campaign Manager will have experience executing and optimizing digital marketing flights, including display, streaming video, streaming audio, social media, email, SMS, and more.

Key Responsibilities
  • Assist in the management of digital sales efforts of Radio One local radio sales staff, including working with Digital Sales Managers and Digital Media Strategists to set up local and regional digital advertising campaigns.
  • Ability to set campaigns live, oversee progress, and optimize results to ensure delivery.
  • Assist the local Digital Sales Manager in providing reporting on campaigns running across Radio One Digital platforms.
  • Work closely with the Creative Services and Development Team to oversee production, digital design, and copywriting for unique online and/or multi-media promotions.
  • Ongoing coordination with Digital Sales Managers on local digital sales marketing strategy.
  • Work closely with the ad sales team to maximize all available advertising inventory.
  • Coordinate campaign pricing approval with the market Digital Sales Manager of all locally sold online ad deals.
  • Integrate materials from research and digital media ad sales/business development departments into concepts and presentations.
  • Prepare formal presentations for client meetings.
  • Work closely with all Radio One-owned & operated radio station's sales and marketing staff on relevant sales promotion opportunities.
  • Follow through and ensure successful trafficking of all promotional advertising elements.
  • Thorough understanding of sweepstakes, contests, and promotions, including the management of all promotional elements from start to finish that comprise a successful promotional/contest campaign.
  • Compile materials for post-campaign client recaps.
Requirements
  • Candidate must be extremely proficient in Microsoft PowerPoint, Microsoft Excel, and Microsoft Word. Experience using Microsoft Teams is a plus.
  • Should have extensive knowledge of digital media, advertising, and copywriting.
  • Understanding basic graphic design skills and experience with Photoshop will be beneficial.
  • Experience working Facebook Business Manager is a plus.
  • Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups.
  • Demonstrated ability to 'evangelize' digital media advertising, marketing, and sales.
  • Strong digital marketing ideation skills.
  • Proven ability to successfully handle digital pre-sales and post-sales processes.
  • Works with a sense of urgency and ability to multi-task with special attention to detail.
  • Must be able to work independently to complete work/projects and also thrive working in a team.
  • Must be able to create polished and thoughtful presentations upon request.
  • Must be able to draft, proof, and edit documents, spreadsheets, etc. with precision using proper grammar, punctuation, and tone.
  • Represent the department professionally, maintaining positive engagement with employees at all levels.
  • Commitment to client and candidate as evidenced by responsive, well-crafted communications verbal and written and customer service oriented.
  • Project management experience, with the ability to respond to changing priorities, and enjoyment of a fast-paced work environment.
  • Excellent customer service and the ability to maintain a high level of confidentiality and exercise good judgment.
  • Must be willing to travel to the office as scheduled and unscheduled with limited notice.
  • Provide proof of the authorized ability to work in the US.
  • Submit to a background check.
Education and/or Experience

Bachelor's Degree, minimum 2 years' experience in media, marketing, advertising, or related experience; or equivalent professional experience. Radio One

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