Director of Digital Marketing
3 weeks ago
We are seeking a seasoned professional to lead our online advertising efforts and drive successful digital campaigns in the healthcare industry. As a Director of Digital Marketing, you will be responsible for developing and implementing our online advertising strategy across multiple platforms, including Meta, Twitter, YouTube, AdWorks, and Bing.
Key responsibilities include:
- Developing and managing our online advertising budget to ensure a positive ROI
- Leading and overseeing all SEO and SEM campaigns to increase brand visibility and improve search engine rankings
- Collaborating with cross-functional teams to create compelling and engaging digital content
- Staying current with emerging digital advertising trends and technologies in the healthcare industry
- Regularly tracking and reporting on campaign performance, providing actionable insights and recommendations for improvement
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in online advertising, with a focus on the healthcare industry
- Proven experience in leading successful SEO and SEM campaigns
- Strong knowledge of online advertising platforms, including Meta, Twitter, YouTube, AdWorks, and Bing
- Proficient in budget management and forecasting
- Strong analytical skills with the ability to interpret and leverage data to drive decision making
- Exceptional leadership skills with the ability to inspire and manage a high-performing team
- Excellent communication and presentation skills
- Deep understanding of the healthcare industry and its marketing landscape
- Proven track record of delivering strong ROIs on digital advertising campaigns
- Ability to stay current with emerging digital advertising trends and technologies in the healthcare industry
- Strong strategic thinking, problem-solving, and decision-making skills
- Proven ability to manage multiple projects simultaneously while maintaining close attention to detail and meeting deadlines
Why Jobot?
- Innovative health screening company
- Looking to innovate with AI
- Stable company with 25+ years in the making
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