Director of Digital Marketing

3 weeks ago


Houston, Texas, United States Jobot Full time

We are seeking a seasoned professional to lead our online advertising efforts and drive successful digital campaigns in the healthcare industry. As a Director of Digital Marketing, you will be responsible for developing and implementing our online advertising strategy across multiple platforms, including Meta, Twitter, YouTube, AdWorks, and Bing.

Key responsibilities include:

  • Developing and managing our online advertising budget to ensure a positive ROI
  • Leading and overseeing all SEO and SEM campaigns to increase brand visibility and improve search engine rankings
  • Collaborating with cross-functional teams to create compelling and engaging digital content
  • Staying current with emerging digital advertising trends and technologies in the healthcare industry
  • Regularly tracking and reporting on campaign performance, providing actionable insights and recommendations for improvement

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in online advertising, with a focus on the healthcare industry
  • Proven experience in leading successful SEO and SEM campaigns
  • Strong knowledge of online advertising platforms, including Meta, Twitter, YouTube, AdWorks, and Bing
  • Proficient in budget management and forecasting
  • Strong analytical skills with the ability to interpret and leverage data to drive decision making
  • Exceptional leadership skills with the ability to inspire and manage a high-performing team
  • Excellent communication and presentation skills
  • Deep understanding of the healthcare industry and its marketing landscape
  • Proven track record of delivering strong ROIs on digital advertising campaigns
  • Ability to stay current with emerging digital advertising trends and technologies in the healthcare industry
  • Strong strategic thinking, problem-solving, and decision-making skills
  • Proven ability to manage multiple projects simultaneously while maintaining close attention to detail and meeting deadlines

Why Jobot?

  • Innovative health screening company
  • Looking to innovate with AI
  • Stable company with 25+ years in the making


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