Senior Vice President of Communications and Marketing

1 week ago

Washington DC USA, United States Unidos US Full time
Job Summary

UnidosUS seeks a seasoned communications leader to develop and execute integrated communications and comprehensive media relations strategies to support the organization's institutional priorities and strategic program and policy initiatives.

Key Responsibilities
  • Lead and manage integrated communications strategy development and execution, aligned with the organization's newly identified institutional priorities, programmatic work, and policy positions.
  • Develop and lead outreach strategies for reputation and brand management and elevate UnidosUS' presence with the media, board, donors, the public, partners, and allies.
  • Drive efforts to develop, define, and communicate team processes and structures to internal partners so the Communications and Marketing (Comms) team can effectively meet deliverables.
  • Work with the Integrated Communications team to increase UnidosUS' relevance and impact by tailoring and distilling complex concepts into easy-to-digest communications materials and serving as a translator of policy issues for our broader target audiences and stakeholders.
  • Raise awareness of UnidosUS as a valuable information resource, a reliable and credible advocate for effective public policy, and a historically relevant American institution for Latino civil rights.
Requirements
  • Bachelor's degree in Communications or a related field required; Master's degree a plus.
  • 15+ years of relevant nonprofit and government communications experience, with demonstrated success leading integrated marketing communications strategies and creative marketing campaigns in partnership with internal and external stakeholders.
  • Successful track record of leading and managing successful national, multi-platform, issue-based campaigns with multiple constituents and external and internal partners.
  • Strong experience executing media campaigns across various channels - print, broadcast, digital, and social - as well as the national and local general market and Hispanic media.

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