CRM Visionary

4 weeks ago


Chicago, Illinois, United States Aspen Dental Full time
Job Overview
    As a Vice President, CRM, you will play a pivotal role in shaping and executing a unified CRM strategy for Aspen Dental's entire dental category. Your expertise will drive customer engagement, retention, and revenue growth through data-driven insights and innovative marketing initiatives.

About the Role
    This executive position requires a proven track record in cross-channel contact strategy, customer segmentation, and direct marketing campaign development. You will lead a high-performing team in designing and deploying comprehensive CRM programs that establish and enhance conversion and customer lifetime value over time. Your leadership and communication skills will enable effective collaboration with cross-functional teams to deliver exceptional customer experiences.

Responsibilities
    
  • Define and execute a comprehensive CRM strategy for Aspen Dental, aligning with broader business objectives and marketing strategies.
  • Develop and manage CRM strategies that align with overall brand and marketing strategy, orchestrating right messages at the right time to drive customer engagement and revenue.
  • Design and refine customer journey maps for both brands, ensuring every touchpoint maximizes customer acquisition, experience, and lifetime value.
  • Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis, and continuous learning and improvement.


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