Customer Marketing Manager

4 weeks ago

Denver, Colorado, United States Ombud Full time
Job Summary

The primary objective of the Customer Marketing Manager is to deepen relationships with existing customers, leveraging these relationships to enhance brand loyalty, drive business growth, and significantly increase new client acquisition through a structured referral program.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Create, manage, and optimize marketing strategies focused on annual user conferences and semi-annual Customer Advisory Boards, ensuring these events serve as platforms for encouraging referrals and showcasing customer success.
  • Design and Implement Referral Programs: Develop, execute, and optimize referral programs, implementing incentives that motivate current customers to refer new clients, while tracking the success and ROI of these programs.
  • Engage and Educate Customers: Design and implement targeted marketing campaigns to engage, educate, and retain existing customers, specifically aimed at promoting the referral program and demonstrating the value of ongoing partnership.
  • Collaborate with Cross-Functional Teams: Collaborate closely with customer success, sales, and marketing teams to ensure customer marketing strategies are seamlessly integrated with broader business goals and contribute directly to the referral pipeline.
  • Analyze Customer Feedback and Market Trends: Continuously analyze customer feedback, referral data, and market trends to refine and improve marketing strategies and referral program effectiveness.
  • Provide Regular Reporting: Provide regular reporting on the effectiveness and impact of customer marketing initiatives, with a particular focus on referral program success metrics.
Qualifications:
  • Education and Experience: Bachelor's degree in Marketing, Business Administration, or related field. Proven experience in marketing, customer relationship management, or a similar role with a focus on referral programs and customer engagement strategies.
  • Strategic Marketing Skills: Demonstrated ability to develop and execute marketing strategies that drive customer engagement and business growth. Experience in creating and managing referral programs, including designing incentives and measuring program success.
  • Customer Relationship Management: Strong skills in building and maintaining relationships with key customers, understanding their needs, and leveraging those relationships for business growth. Ability to work closely with customer success teams to ensure a seamless customer experience that promotes loyalty and referrals.
  • Analytical Abilities: Proficiency in analyzing customer feedback, referral data, and market trends to inform marketing strategies. Experience with CRM and marketing analytics tools to track campaign performance, customer engagement, and referral success.
  • Communication and Collaboration: Excellent verbal and written communication skills, with the ability to craft clear, compelling messages for various audiences. Strong collaborative skills, with experience working across departments to align marketing strategies with broader business goals.

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