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Strategic Communications Officer

2 months ago


Williamsburg, Virginia, United States Williamsburg-James City County Public Schools Full time

Job Summary

This position is responsible for developing and maintaining initiatives to foster robust two-way communications with internal and external stakeholders. The successful candidate will act as a spokesperson for the division and provide counsel to senior leadership on matters of communication and public relations.

Duties and Responsibilities

  • Assume the duties of the Strategic Communications Officer in their absence.
  • Provide communications, employee relations, and engagement counsel to the Superintendent and senior leadership team.
  • Develop and implement communications plans to support division programs and initiatives.
  • Plan, implement, and direct effective communication between school system leadership and internal/external stakeholders through various strategies, including forums, meetings, blogs, newsletters, and video.
  • Write and disseminate media releases and advisories.
  • Respond to media and public relations requests.
  • Assist schools and offices with communication needs, including incident and crisis communication.
  • Assist with the preparation of key messages, scripts, and other materials for division events as requested.
  • Organize and assist with special projects and events.
  • Develop and conduct periodic training in communications, public relations, and personnel development.
  • Model the WJCC Strategic Plan Values: Individualism, Integrity, Innovation, Accountability, and Collaboration.
  • Perform other duties as assigned.

Minimum Qualifications

  • Bachelor's degree in Communications or a related field; master's degree preferred.
  • Experience in public education or the public sector preferred.
  • Demonstrated leadership ability.
  • Comprehensive knowledge of strategic communications, public relations, marketing, and branding.
  • Ability to work cooperatively and effectively with a variety of employees and constituents.
  • Demonstrated excellent oral and written communication skills.

Working Conditions and Physical Requirements

This position requires a high level of tolerance for change and the ability to work on multiple projects and assignments concurrently. Strong interpersonal skills are required in working with diverse groups. The successful candidate must have initiative and assume responsibility for working productively with minimal supervision.