Strategic Planning Director

1 week ago

Plano, Texas, United States Cheil Dallas Full time
About Us

Cheil Dallas is a leading global creative agency with a rich history dating back to 1973. As a top-tier creative agency, we have a proven track record of delivering innovative and effective solutions for our clients.

Our team of over 200 creative problem-solvers is passionate about developing groundbreaking ideas rooted in data, driven by insights, and enabled by innovative technology. We're a fast-paced agency environment that thrives on data and has a deep understanding of performance-marketing initiatives and sales-driving tactics.

About the Role

We're seeking a seasoned Strategic Planning Director to lead our Dallas office and oversee strategy and data across all projects and agency teams. As a key member of our leadership team, you'll be responsible for developing and executing strategic plans that drive business growth and deliver exceptional results for our clients.

Key Responsibilities:
  • Serve as the strategic lead for the Dallas office, overseeing and owning strategy and data across all projects and agency teams
  • Be the strategic champion and thought leader representing Cheil Dallas to senior client leadership
  • Supervise teams comprised of omnichannel and campaign strategists and data-driven experts
  • Formulate, develop, and enhance strategic processes and frameworks that can be applied from briefing and planning to measurement and optimization stages
  • Steer all briefs, plans, and proposals with integrity and consistency, with hands-on involvement in creating presentation decks
  • Provide POVs and insights at client and/or agency business levels
  • Analyze data and monitor trends to uncover key insights and shape them into strategic recommendations
  • Work alongside reporting and measurement teams to translate data into actionable optimizations
  • Inspire with knowledge and lead with passion, guiding strategic discussions based on subject-matter expertise for agency teams and clients
  • Build proposals and go-to-market plans based on logical and impactful storytelling
  • Guide team members with best-in-class strategy knowledge and strengthen each member's capabilities
  • Act as conduit for Cheil Worldwide's Centers of Excellence in Performance Marketing and Data Analytics
  • Collaborate with business, creative, and activation teams to ensure strategic alignment throughout
  • Collaborate with Cheil network offices on projects and interagency workshops
  • Create a best-in-class, performance-based strategy practice to become the Center of Excellence across the Cheil global network
Requirements:
  • 15+ years in strategy/account planning at an agency
  • Experience in consumer electronics, communications, or technology industry is a plus
  • Must have senior client-facing experience, with the skills to present to C-level clients
  • Understanding of data – measurements and KPIs, analytics, insights-driven optimization
  • Diverse experience in agency functions ranging from brand, digital, experiential, retail, social, and influencer strategy development and knowledge of how to leverage them to achieve marketing and program goals
  • Can clearly and persuasively communicate strategic recommendations to internal and external audiences who have variable levels of understanding
  • Deep understanding of and experience in consumer research (qual and quant) and a grasp of a wide range of approaches; facility with interpreting research, knowing the difference between an observation and an insight, and how to best apply each to marketing strategies
  • Ability to collaborate with the creative team in developing concepts and campaigns
  • Comfortable working in a multichannel environment – able to be the team's trusted strategy voice through an understanding of retail, experiential, digital, and social platforms, able to leverage insights and translate them into creative briefs and client presentations
  • Proactive and savvy in identifying potential challenges for the business and not being afraid to take the lead in raising and addressing them
  • Able to drive conversations and thought leadership with senior leadership agency-wide and with clients
  • Deep understanding of how media platforms (digital, retail, experiential) work together to support one strategic concept
  • A hands-on and proactive self-starter mindset
About You

We're looking for a confident, trusted strategic planner who can create and deliver compelling stories to senior clients. You're a wise and experienced leader who can bring wisdom and weight to any strategic discussion, tossing back and forth ideas with industry and trend expertise that sparks dialogue and conversations.

You're a smart communicator and problem-solver, with a successful track record of steering high-profile strategies that span across brand, omni-channel, and data-driven performance marketing. You're proactive at heart, a self-starter who seeks out ways to bring to life opportunities to elaborate, improve, and inform internal and client briefs.

You enjoy initiating powerful ideas and collaborating with subject-matter experts. You're passionate about learning new trends, new skill sets, and nearly everything about people and human behavior. You thrive on data and have a deep understanding of performance-marketing initiatives and sales-driving tactics.

You're an experienced people leader with the ability to build, teach, and grow the strategy team. You carry the Cheil DNA: you're a leader and a doer who doesn't wait around – you're always willing to roll up your sleeves and get in on the action.

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