Product Marketing Strategist

3 weeks ago

San Jose, California, United States MIPS Technologies Full time

As a Product Marketing Specialist at MIPS Technologies, you will play a pivotal role in driving the success of our product lines across the Automotive, Embedded, and Industrial sectors.

You will be responsible for defining the product value proposition, conducting comprehensive market analysis, and actively engaging with silicon vendors, Tier 1 suppliers, OEMs, and key players in the Automotive, Embedded, and Industrial markets.


Market Intelligence and Strategy Development:
Conduct thorough market research to understand trends, competitor strategies, and needs within the automotive, embedded, and industrial sectors.
Identify potential market segments for product penetration in each sector and develop targeted strategies.
Stay abreast of technological advancements across these industries to ensure our product offerings are cutting-edge.

Product Planning and Definition:
Lead the development of Market Requirements Documents (MRDs), System Requirements Documents (SRDs), and Product Requirements Documents (PRDs) based on detailed requirements and analyses of SAM and TAM analysis

Collaborate closely with internal architecture and design teams to finalize product definitions, ensuring alignment with market demands across automotive, embedded, and industrial applications.

Develop clear and compelling product value propositions that resonate with target customers in the automotive, embedded, and industrial sectors.

Manage the creation and distribution of marketing collaterals, such as brochures, datasheets, and case studies for each sector.

Create technical content and collateral that demonstrate the product value proposition, such as demos, proofs of concept, technical articles, and white papers.

Directly engage with key industry players across automotive, embedded, and industrial sectors to gather comprehensive feedback on product performance and expectations.

Coordinate with sales and marketing teams to ensure successful product launches that accurately reflect the value proposition of each sector.

Lead product training sessions for sales teams and channel partners, tailored to each market segment.

Technical and Competitive Analysis:
Conduct technical assessments and competitive analysis specific to automotive, embedded, and industrial markets.
Regularly monitor and evaluate product performance in the market, recommending strategic adjustments as necessary.
Bachelor's degree in Electrical Engineering, Computer Science, Embedded or a related field.

Minimum of 5 years of experience in product marketing, with a strong focus on the automotive, embedded, or industrial sectors.

Proven capability to analyze market data and convert complex technical information into effective strategic plans.
Master's degree in a relevant field.
Direct experience with OEMs and Tier 1 suppliers in automotive, embedded, or industrial markets.
Travel to customer sites, industry conferences, and trade shows is expected.

MIPS Technologies offers a comprehensive benefits package that includes medical, dental, vision, retirement savings, and paid leave.


MIPS Technologies is a pioneer in microprocessor technology, having led the way in RISC-based computing to enable faster and more power-efficient semiconductors for a wide range of applications from consumer electronics to networking and communications.

More than 30 years after the introduction of the original MIPS RISC architecture, MIPS processors have shipped into billions of consumer and enterprise products.


Today, MIPS Technologies is once again leading a RISC revolution as we build on our deep roots to accelerate the RISC-V architecture for high-performance applications.

We are focused on delivering our first RISC-V products: the MIPS eVocore processors, which provide a new level of scalability for high-performance heterogeneous computing.

Because of our RISC heritage, deep engineering expertise, and proven technologies, MIPS Technologies can accelerate development and deployment of RISC-V based solutions.

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