Product Marketing Strategist

4 weeks ago


San Jose, California, United States eBay Inc. Full time
About the Role

eBay is seeking a talented Product Marketer to drive inbound product marketing and outbound go-to-market strategy focused on our Collectibles initiatives. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams.

Key Responsibilities
  • Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
  • Manage the go-to-market strategy and planning for product launches, ensuring execution and impact measurement.
  • Track customer engagement, product adoption, and business success, partnering with channel experts to generate demand.
  • Identify internal product market fit tracking metrics and synthesize customer feedback to provide signal amidst the noise.
  • Define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.
Requirements
  • 6+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.
  • Strong track record of developing product and go-to-market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companies.
  • Preferred experience in live shopping and collectibles.
  • Proven ability to drive innovation, execute projects with excellence, and work collaboratively with cross-functional teams.
  • Strong data analysis skills and experience with customer research techniques.

eBay is an equal opportunity employer and welcomes applications from diverse candidates. If you have a need that requires accommodation, please contact us. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.


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