Product Strategy Director

2 days ago


New York, New York, United States PeopleCaddie Full time
Job Title: Vice President of Product Strategy

At PeopleCaddie, we're seeking a seasoned product strategist to lead our product development efforts. As Vice President of Product Strategy, you'll be responsible for driving the development of consumer-relevant products that meet strategic, financial, and brand equity objectives.

Key Responsibilities:
  • Develop market and consumer-relevant seasonal brand-aligned product assortments for DTC, wholesale, and licensing channels.
  • Analyze market trends and customer feedback to inform assortment decisions.
  • Design and manage a product lifecycle management strategy to maximize product lifespan and profitability.
  • Build 3-year growth trajectories with strategic category goals, pricing strategies, and licensing opportunities.
  • Manage product merchandisers and licensing managers.
  • Partner with internal teams to build licensing/royalty roadmaps to meet brand objectives.
  • Leverage data and consumer insights to recommend future product development or changes.
  • Work closely with product design to define seasonal storytelling and forecasting.
  • Lead post-mortem analysis to determine pivots to current plans based on latest insights.
  • Present product strategy assortments to Senior Leadership on a regular basis.
Requirements:
  • 9+ years of experience leading and inspiring a successful merchandising team at a senior level.
  • Highly attuned to merchandising trends in the marketplace and consumer behavior.
  • Ability to engage and inspire a wide variety of partners, stakeholders, and team members.


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