Database Marketing Specialist

3 weeks ago

Albuquerque, New Mexico, United States Keenbee Talent Soluitions Full time
Job Title: Database/Social Media Coordinator

The Database/Social Media Coordinator plays a crucial role in developing and executing database marketing programs, including direct mail, email, mobile apps, and SMS, as well as curating engaging content for social media platforms.

Key Responsibilities:
  • Manage database maintenance and direct mail operations, including internal and prospect list procurement.
  • Analyze the effectiveness of marketing activities, creating and analyzing reports to track business results and ensure data integrity.
  • Maintain a list of management activities, including direct mail list requests, report requests, and query requests.
  • Perform analysis on the customer database to segment and target various markets for promotional, direct mail, email, and social media campaigns.
  • Attend events and produce live social media content.
  • Analyze player revenue trends using surveys and player frequency information.
  • Stay informed on new or existing postal rules and regulations and notify management of any pertinent information.
  • Schedule and oversee regular data hygiene procedures.
  • Evaluate the effectiveness of each social media campaign comprehensively.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and proper grammar.
  • Correspond with vendors, agencies, and other departments as required to complete tasks and projects.
  • Set up direct marketing programs within all promotional systems.
  • Assist the Sr. Director of Marketing as needed.
  • Assist in marketing functions.
Requirements:
  • Knowledge of report writing, business correspondence, and procedure manuals.
  • Knowledge of internal controls as they relate to the marketing function and the team.
  • Strong negotiation skills.
  • Organizational and time management skills with attention to detail.
  • Skilled at video and photo editing, digital media formats, and HTML.
  • Ability to analyze and interpret optimal reach and frequency strategies.
  • Ability to analyze and interpret general business periodicals, professional journals, technical procedures, financial and marketing analysis reports, and governmental regulations.
  • Ability to accurately and successfully perform several tasks and meet deadlines under high levels of stress and with minimal supervision.
  • Ability to develop, implement, and train on programs.
  • Ability to make sound and accurate decisions.
Education and Experience:
  • High School Diploma or General Education Degree (GED) equivalent required.
  • Proficiency in SQL, Excel, and word required.
  • 2 (two) years' experience in database, telemarketing, email campaigns, or related field, preferred.
  • 2 (two) years' casino gaming experience preferred.
  • OR an equivalent combination of education, experience, and training is accepted.

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