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Director of Customer Marketing
2 months ago
We are seeking a seasoned customer marketing leader to join our team at Culture Amp as the Director of Customer Marketing. In this role, you will be responsible for shaping and executing our customer marketing vision, driving customer advocacy, expansion, and retention across our global customer base.
Key Responsibilities:- Develop and lead the overarching customer marketing strategy, ensuring alignment with Culture Amp's business objectives and growth goals.
- Oversee the development of advanced segmentation strategies to target expansion opportunities within the customer base.
- Lead the design and execution of proactive customer retention programs aimed at minimizing churn and maximizing customer lifetime value.
- Develop and lead customer advocacy programs that turn satisfied customers into brand ambassadors.
- Guide the creation of content that supports every stage of the customer lifecycle, from onboarding to advocacy.
- Define and track key performance indicators (KPIs) related to customer advocacy, expansion, and retention.
- Build, mentor, and lead a high-performing customer marketing team, fostering a culture of innovation, collaboration, and accountability.
- 10+ years of customer marketing or similar experience, preferably in a SaaS environment.
- Proven success in leading large-scale customer advocacy, retention, and expansion programs, with a strong track record of driving measurable business outcomes.
- Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption.
- Exceptional communication and interpersonal skills, with the ability to influence and inspire internal and external stakeholders.
- Demonstrated ability to build and nurture enduring relationships with enterprise customers, from HR practitioners to c-suite leadership/executives, globally.
- Competitive compensation package.
- Employee Share Options Program.
- Programs, coaching, and budgets to help you thrive personally and professionally.
- Access to external providers for mental wellbeing and coaching support.
- Monthly Camper Life Allowance.
- Team budgets dedicated to team building activities and connection.
- Intentional quarterly wellbeing pauses.
- Extended year-end breaks.
- Excellent parental leave and in work support program.
- 5 Social Impact Days a year.
- MacBooks for you to do your best & a work from home office budget.
- Medical insurance coverage for you and your family.
Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. We empower companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact.
