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Director of Solution Marketing
1 month ago
PagerDuty is seeking a seasoned marketing leader to join our team as a Director, Solution Marketing. In this role, you will be responsible for developing and executing the go-to-market strategy for our solutions, ensuring alignment with our overall business goals and messaging.
Key Responsibilities:- Lead a high-performing team of solution marketers and developer advocates to create compelling narratives across personas, customer segments, and industries.
- Develop a content ecosystem around solutions, partnering with our content team to create assets such as case studies, webinars, and blog posts that effectively tell the solution story and address different stages of the buyer's journey.
- Increase engagement with the developer community, promote the company's technology, and provide valuable feedback to internal teams.
- Develop and implement comprehensive strategies for developer advocacy that align with company goals.
- Engage with developer advocates to create a developer-focused content strategy to provide thought leadership.
- Promote an engaged, thriving, and supportive developer community through various channels such as social media, events, and meetups.
- Analyze marketing performance and optimize strategies, partnering with the Demand Generation campaign leaders and our MOps team to monitor and action key metrics, identifying areas for improvement, and continuously iterate on your approach.
- 10+ years of experience in B2B SaaS marketing, preferably with a focus on solutions marketing.
- 5+ years of successfully leading and developing a global marketing team in roles that have progressively increased in scope and breadth of functions and team size.
- Experience in crafting solution narratives and identifying key story elements that resonate with buyers.
- Ability to translate complex technical concepts into clear and concise messaging for B2B audiences.
- Strong understanding of how different content formats can be used to tell different parts of the solution story.
- Proven track record of developing and executing successful marketing campaigns that drive demand and revenue.
- Deep understanding of the B2B buying journey and how to create content that resonates with different buyer personas.
- Excellent leadership and communication skills, with the ability to inspire and motivate a team.
- Strong analytical skills and the ability to measure and track the impact of marketing initiatives.
- Passion for SaaS, technology, and staying ahead of the latest trends.
PagerDuty is a global leader in digital operations management. Our Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on our Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust.
More than half of the Fortune 500 and more than two-thirds of the Fortune 100 trust PagerDuty, including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom, and more.
We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.
PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top-rated product on TrustRadius and G2.