Customer Marketing Director

4 weeks ago


San Francisco, California, United States Culture Amp Full time
About the Role:

Culture Amp is seeking a seasoned customer marketing leader to drive strategic initiatives that enhance customer advocacy, expansion, and retention across our global customer base. As the Director of Customer Marketing, you will lead cross-functional teams to create and execute impactful customer-centric campaigns, leveraging customer insights and data analytics to refine messaging and campaigns.

Key Responsibilities:
  • Develop and lead the overarching customer marketing strategy, ensuring alignment with Culture Amp's business objectives and growth goals.
  • Drive cross-functional collaboration with product, customer success, sales, and operations to ensure a unified approach to customer experience and success.
  • Oversee the development of advanced segmentation strategies to target expansion opportunities within the customer base.
  • Create and lead high-impact marketing campaigns designed to increase product adoption, cross-sell, and upsell across diverse customer segments.
Requirements:
  • 10+ years of customer marketing or similar experience, preferably in a SaaS environment. Global experience in APAC, EMEA, and North America is required.
  • Proven success in leading large-scale customer advocacy, retention, and expansion programs, with a strong track record of driving measurable business outcomes.
  • Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption.
  • Exceptional communication and interpersonal skills, with the ability to influence and inspire internal and external stakeholders.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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