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Head of Performance Marketing Strategy
2 months ago
Ford Motor Company is seeking a Head of Performance Marketing Strategy to lead our innovative marketing initiatives. This pivotal role will focus on enhancing customer engagement and driving growth through a comprehensive performance marketing approach.
About Us: At Ford, we are committed to shaping the future of mobility. Our Integrated Services team is dedicated to creating exceptional customer experiences by seamlessly blending hardware, software, and services.
Role Overview: The Head of Performance Marketing Strategy will oversee the entire performance marketing framework, ensuring a cohesive journey from lead generation to customer retention. The ideal candidate will possess extensive expertise in performance marketing, subscription models, paid media, and CRM systems.
Key Responsibilities:
- Develop and implement robust performance marketing strategies aimed at maximizing service revenue across various channels.
- Foster a culture of experimentation and continuous improvement through testing and learning methodologies.
- Lead audience segmentation and customer journey optimization efforts.
- Build and mentor a high-performing performance marketing team, promoting collaboration and agility.
- Utilize data analytics to enhance audience targeting, personalize communications, and elevate campaign effectiveness.
- Collaborate with external agencies and partners to amplify marketing initiatives and achieve strategic objectives.
Qualifications:
- A Bachelor's degree or equivalent practical experience.
- Over 10 years of experience in performance or growth marketing.
- Demonstrated success in developing performance marketing capabilities within large organizations.
- Experience in creating actionable reports that integrate data, funnels, and metrics for executive review.
- Proven ability to manage direct reports, matrixed teams, and agency relationships.
- A transformational mindset with the ability to navigate uncertainty in a rapidly evolving field.
- Strong presentation skills for communicating strategic insights to senior leadership.
Preferred Skills:
- Experience in implementing marketing analytics that drive business results.
- Familiarity with marketing technology platforms and the ability to collaborate with technical teams.
- Ability to translate complex marketing strategies into clear, executive-level summaries.
- Flexibility and collaboration skills to adapt to fast-paced business needs.
Why Join Us: At Ford, we offer a dynamic work environment that values innovation and collaboration. We provide comprehensive benefits, including medical, dental, and vision coverage, flexible family care options, and generous paid time off.
Equal Opportunity Employer: Ford Motor Company is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.