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Head of Performance Marketing Strategy

2 months ago


Helena, Montana, United States Ford Motor Company Full time

Ford Motor Company is seeking a Head of Performance Marketing Strategy to lead our innovative marketing initiatives. This pivotal role will focus on enhancing customer engagement and driving growth through a comprehensive performance marketing approach.

About Us: At Ford, we are committed to shaping the future of mobility. Our Integrated Services team is dedicated to creating exceptional customer experiences by seamlessly blending hardware, software, and services.

Role Overview: The Head of Performance Marketing Strategy will oversee the entire performance marketing framework, ensuring a cohesive journey from lead generation to customer retention. The ideal candidate will possess extensive expertise in performance marketing, subscription models, paid media, and CRM systems.

Key Responsibilities:

  • Develop and implement robust performance marketing strategies aimed at maximizing service revenue across various channels.
  • Foster a culture of experimentation and continuous improvement through testing and learning methodologies.
  • Lead audience segmentation and customer journey optimization efforts.
  • Build and mentor a high-performing performance marketing team, promoting collaboration and agility.
  • Utilize data analytics to enhance audience targeting, personalize communications, and elevate campaign effectiveness.
  • Collaborate with external agencies and partners to amplify marketing initiatives and achieve strategic objectives.

Qualifications:

  • A Bachelor's degree or equivalent practical experience.
  • Over 10 years of experience in performance or growth marketing.
  • Demonstrated success in developing performance marketing capabilities within large organizations.
  • Experience in creating actionable reports that integrate data, funnels, and metrics for executive review.
  • Proven ability to manage direct reports, matrixed teams, and agency relationships.
  • A transformational mindset with the ability to navigate uncertainty in a rapidly evolving field.
  • Strong presentation skills for communicating strategic insights to senior leadership.

Preferred Skills:

  • Experience in implementing marketing analytics that drive business results.
  • Familiarity with marketing technology platforms and the ability to collaborate with technical teams.
  • Ability to translate complex marketing strategies into clear, executive-level summaries.
  • Flexibility and collaboration skills to adapt to fast-paced business needs.

Why Join Us: At Ford, we offer a dynamic work environment that values innovation and collaboration. We provide comprehensive benefits, including medical, dental, and vision coverage, flexible family care options, and generous paid time off.

Equal Opportunity Employer: Ford Motor Company is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.