Wine Marketing Specialist

11 hours ago


Helena, Montana, United States The Duckhorn Portfolio Full time
About The Duckhorn Portfolio

The Duckhorn Portfolio is a leading luxury wine company in North America, with a rich history dating back to 1976. Our portfolio features renowned wineries, including Decoy, Sonoma-Cutrer Vineyards, and Goldeneye, among others.

Job Summary

We are seeking an experienced Associate Brand Manager to join our dynamic Marketing team. As a key member of our team, you will be responsible for supporting brand planning, managing marketing campaigns, and collaborating with cross-functional partners to drive brand growth.

Key Responsibilities
  • Support the development of the annual strategic plan and ongoing brand performance for Decoy & Sonoma-Cutrer Vineyards
  • Partner with the Brand Manager to develop and execute communication strategies and tactical plans across all brand channels
  • Develop target consumer profiles and monitor consumer trends to inform innovation opportunities
  • Assist in the management of all aspects of the marketing mix, including product positioning, packaging, pricing, and promotion
  • Collaborate with agencies and external partners to develop campaigns and creative execution that support brand strategy
  • Work with Sales, Trade Marketing, and Direct-to-Consumer teams to inform channel strategies and ensure on-brand execution
Requirements
  • Bachelor's degree required; advanced degree preferred
  • 5 years of hands-on wine marketing experience with a commercially successful wine brand(s)
  • Proven track record of success supporting brand and channel planning, POS management, digital marketing, social media, advertising, and PR
  • Thorough understanding of the wine industry, including the three-tier distribution system, sales channel intricacies, competitive landscape, and market trends
  • Passion for wine and food, an inquisitive palate, and some viticulture and wine production knowledge
  • Strong financial, business, accounting, math acumen, quantitative analytical, and problem-solving skills
What We Offer
  • Health benefits for you and your family, including medical/dental/vision, and disability, life, and pet insurance
  • Paid time off and 11 paid holidays
  • 401(k) plan with a 10% company match
  • A diverse team of coworkers in a fun and exciting work environment


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