Wine Marketing Specialist

3 days ago

Helena, Montana, United States The Duckhorn Portfolio Full time
Job Title: Associate Brand Manager

The Duckhorn Portfolio is a leading luxury wine company in North America, with a rich history dating back to 1976. Our portfolio features some of the most renowned wineries in the industry, including Decoy, Sonoma-Cutrer Vineyards, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing, and Postmark.

We are seeking an experienced Associate Brand Manager to join our dynamic Marketing team. As a key member of our team, you will play a critical role in supporting brand planning, managing marketing campaigns, partnering with agencies and vendors, and collaborating with Sales and Production teams.

Key Responsibilities:
  • Support the development of the annual strategic plan and ongoing brand performance for Decoy & Sonoma-Cutrer Vineyards by analyzing product, category, consumer, and market dynamics to generate demand and drive brand growth.
  • Partner with Brand Manager to develop and execute communication strategies and tactical plans across all brand channels, including PR, social, digital, email, and events.
  • Develop target consumer profiles and monitor consumer trends to inform innovation opportunities.
  • Assist in management of all aspects of the marketing mix, including product positioning, packaging, pricing, and promotion, and distribution strategy.
  • Collaborate with agencies and external partners in developing campaigns and creative execution that support brand strategy.
  • Collaborate with Sales, Trade Marketing, and Direct-to-Consumer teams to inform channel strategies and ensure on-brand execution.
Requirements:
  • Bachelor's degree required; advanced degree preferred.
  • 5 years of hands-on wine marketing experience with a commercially successful wine brand(s).
  • Proven track record of success supporting brand and channel planning, POS management, digital marketing, social media, advertising, and PR, events development and management, package design, sales forecasting, and data analysis.
  • Thorough understanding of the wine industry, including the three-tier distribution system, sales channel intricacies, competitive landscape, and market trends.
  • Passion for wine and food, an inquisitive palate, and some viticulture and wine production knowledge, as well as experience interacting with savvy wine consumers and trade.
  • Strong financial, business, accounting, math acumen, quantitative analytical, and problem-solving skills.
What We Offer:
  • Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, and pet insurance.
  • Paid time off and 11 paid holidays.
  • 401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.
  • A diverse team of coworkers that care about each other in a fun, exciting work environment.
  • A company that promotes from within, provides great training, and a generous tuition reimbursement program.

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