CRM Marketing Specialist
4 weeks ago
Cresco Labs is a leading cannabis company that aims to revolutionize the industry with a focus on quality, consistency, and integrity. Our mission is to normalize and professionalize cannabis through our passionate employees.
Job SummaryWe are seeking a CRM Specialist to join our team at Cresco Labs. This role will be responsible for building, executing, tracking, and measuring email and SMS marketing campaigns to drive demand and loyalty for our Sunnyside* brand.
Key Responsibilities- Deploy consumer-facing CRM and SMS campaigns to increase Sunnyside* consumer value and brand love
- Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
- Collaborate with multiple cross-functional partners (Creative, Ecommerce, Data, etc.) to meet company goals
- Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
- Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
- Ensure compliance with CAN-SPAM and state/store-level regulations
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years' experience working directly in email marketing (B2C/retail based preferred)
- Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
- Strong analytical and data storytelling skills. Google analytics experience is a plus
- Experience with creating and maintaining automated workflows (experience with Litmus is a plus)
- Experience with developing and executing A/B tests
- Experience working with Customer.io, MailChimp or a comparable email marketing platform
- Strong copywriting/copy editing skills with proficiency in AP Style
- Exceptional execution and organizational skills
- Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment that may include periodic shifts in focus or direction, allowing you to showcase your ability to adapt and pivot quickly
- Familiarity with GDPR (General Data Protection Regulation)
- Experience with Tableau is a plus
- Passion for the cannabis industry is a plus
Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.
CompensationIn accordance with any local and state compensation laws, the estimated range of compensation is $54,000-$66,000. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience and other relevant factors.
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