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Digital Marketing Specialist

2 months ago

Lenexa, Kansas, United States Nazdar SourceOne Full time
About the Role

Nazdar SourceOne is seeking a highly skilled Web Applications Specialist to join our marketing team at our corporate office. As a key member of our team, you will be responsible for implementing digital marketing strategies and programs that drive leads, build customer engagement, and increase brand awareness.

Key Responsibilities
  • Web Property Management: Manage and maintain multiple web properties, working closely with the marketing team and other internal stakeholders to ensure seamless execution.
  • Content Creation: Develop and maintain web pages, organize and publish content and assets in Adobe Commerce, and work with design files prepared by the design team to create email blasts, promotional pages, product pages, and site destinations.
  • Digital Marketing Strategies: Implement and execute digital marketing strategies, leveraging your expertise in front-end technologies (HTML/CSS/JS) to drive results.
  • Collaboration: Work closely with the marketing communications and product management teams to develop web-based creative assets that align with strategic goals and ensure all content and product pages are up-to-date.
  • Search Optimization: Implement search-optimized content that resonates with target audiences and optimize email blasts and web pages to ensure performance to established guidelines.
  • Technical Support: Collaborate with the back-end dev team on maintenance and testing of new releases and ensure sites are bug-free.
  • Competitive Analysis: Monitor and report on competitive websites to ensure we stay ahead of market trends.
  • Content Upload: Upload videos and files to company websites and other appropriate online marketing channels.
Qualifications and Skills
  • Collaboration: Superior collaboration skills and a desire to work on a cross-functional, agile team.
  • Attention to Detail: Proven attention to detail and strong organizational skills.
  • Project Management: Ability to work in a fast-paced environment and manage multiple projects at once.
  • Ownership: Takes ownership, meets deadlines, and shows a willingness and aptitude to learn new skills.
  • Communication: Excellent verbal and written communication skills.
  • Writing and Editing: Strong writing, editing, and proofreading skills.
  • SEO Knowledge: Fluency in keyword research and SEO best practices is a plus.
Education and Experience
  • Education: BA/BS in marketing, communications, or IT/web-related field.
  • Experience: 1-2 years of work experience in digital content creation or web design.
  • Technical Skills: Working knowledge of HTML, CSS, and JavaScript development, proficiency in Adobe Commerce/Magento front end, and proficiency in Adobe Create Cloud (Photoshop and Dreamweaver).