Brand Manager

6 days ago

Neptune City, New Jersey, United States Central Garden & Pet Full time
Job Summary

As a Brand Manager at Central Garden & Pet Company, you will be responsible for developing and executing compelling brand plans that meet or exceed sales, gross margin, and EBIT targets. You will lead cross-functional innovation teams to successfully navigate projects through the stage gate process, collaborate with cross-functional teams to drive efficiency, and provide leadership and development of comprehensive launch plans for all new products and line extensions.

Key Responsibilities
  • Develop and execute brand plans that meet or exceed sales, gross margin, and EBIT targets.
  • Lead cross-functional innovation teams to successfully navigate projects through the stage gate process.
  • Collaborate with cross-functional teams to drive efficiency and effectiveness.
  • Provide leadership and development of comprehensive launch plans for all new products and line extensions.
  • Work with sales to develop compelling customer programming and participate in joint-business planning sessions.
  • Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via e-commerce and omnichannel.
  • Represent the 'voice of the consumer' to the organization and be an expert with respect to the category and the competition.
  • Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising.
  • Leverage data to problem solve and find the most optimal answer in each scenario.
  • Develop pricing strategy for new and existing products to meet category margin goals.
  • Balance priorities and objectives across the portfolio and projects.

Requirements
  • Analytical mindset with the ability to analyze data from various sources and draw actionable conclusions.
  • Consumer-centricity with a passion for delivering compelling and inspiring work.
  • Collaboration and communication skills with the ability to build and maintain effective cross-functional relationships.
  • Organization and time management skills with the ability to maintain timelines and budgets.
  • Detail orientation with a commitment to accuracy and quality.

Preferred Qualifications
  • College degree (BA/BS) required; graduate degree (MBA) a plus.
  • Minimum of 5-7 years brand marketing experience.
  • Consumer packaged goods experience preferred, pet industry experience a plus.
  • Familiarity with leading new product innovation initiatives.
  • Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills.
  • Experience working with scan data, Nielsen, or IRI preferred.

About Central Garden & Pet Company
Central Garden & Pet Company is a leading innovator, marketer, and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspiration behind consumer-driven innovation and consumer insights-based content. Our company is committed to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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