Marketing Brand Manager

2 months ago


Jersey City, New Jersey, United States Miracom Hive Full time

Job Summary

We are seeking a highly motivated and creative Marketing Brand Manager to join our dynamic team at Miracom Hive. As an Assistant Brand Manager, you will play a crucial role in shaping the success of our brand by developing and implementing brand strategies to enhance brand awareness and drive market growth.

Key Responsibilities

  • Brand Strategy Development: Support the development and implementation of brand strategies to enhance brand awareness and market presence.
  • Market Research and Analysis: Assist in conducting market research and analysis to identify consumer insights and market trends.
  • Brand Messaging and Positioning: Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.
  • Marketing Campaigns and Promotions: Assist in the planning and execution of integrated marketing campaigns and promotional activities.
  • Brand Performance Metrics: Monitor and analyze brand performance metrics and provide insights for improvement.
  • Brand Asset Management: Assist in managing brand assets, including packaging, visual elements, and brand guidelines.
  • Marketing Materials Development: Support the development of brand marketing materials, such as advertisements, brochures, and digital content.
  • Event Coordination: Assist in coordinating brand events and sponsorships.
  • Industry Trends and Competitive Landscape: Stay up-to-date with industry trends and competitive landscape to identify opportunities and challenges.
  • Administrative Support: Provide administrative support to the brand management team, including scheduling meetings, preparing presentations, and maintaining documentation.

Qualifications

  • Education: Bachelor's degree in Marketing, Brand Management, Business, or a related field.
  • Experience: Proven experience in marketing, branding, or a related role (internship experience is acceptable).
  • Skills: Strong analytical and strategic thinking skills, excellent communication and presentation abilities, creative mindset, and a keen eye for design aesthetics.


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