Brand Strategist

4 weeks ago


Neptune City, New Jersey, United States Central Garden & Pet Full time
About Central Garden & Pet

Central Garden & Pet is a leading innovator, marketer, and producer of quality branded products for the pet and lawn and garden supplies markets. With a portfolio of over 65 high-quality brands, we are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.

Job Summary

We are seeking a Brand Manager to join our team in Neptune City, NJ. As a key member of our marketing team, you will be responsible for building strategies to win with consumers and retailers, based on solid insights, superior products, and total proposition design that delights.

Key Responsibilities
  • Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin, and EBIT targets.
  • Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
  • Lead cross-functional innovation teams to successfully navigate projects through the stage gate process.
  • Provide leadership and development of comprehensive launch plans for all new products and line extensions, including customer presentations, 360-degree promotional plans, and marketing support.
  • Work with sales to develop compelling customer programming, often participating in joint business planning sessions.
  • Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via e-commerce and omnichannel.
  • Represent the 'voice of the consumer' to the organization, be an expert with respect to the category and the competition.
  • Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising.
  • Develop pricing strategies for new and existing products to meet category margin goals.
Requirements
  • College degree (BA/BS) required; graduate degree (MBA) preferred.
  • Minimum of 2-5 years brand marketing experience.
  • Consumer Packaged Goods preferred, Pet industry a plus.
  • Familiar with leading new product innovation initiatives (pipeline management, cross-functional collaboration).
  • Digital marketing experience a plus.
  • Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills.
  • Experience working with scan data, Nielsen or IRI, is preferred.
What We Offer
  • Comprehensive medical, dental, and vision insurance.
  • Free life and short-term disability insurance.
  • Health and dependent care flexible spending accounts.
  • 401(k) with a 3% company match and annual profit-sharing bonus.
  • Paid vacation, holidays, and sick time.
  • Employee assistance program.
  • Discounts on pet supplies, cell phones, movie tickets, gym memberships, and more.
  • Education assistance (both college degrees and professional certifications).
  • Referral program with a cash bonus.

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