Director, Audience Insights

2 days ago


HastingsonHudson, New York, United States Warner Bros. Discovery Full time
Unlock the Power of Audience Measurement

Warner Bros. Discovery is seeking a seasoned Director, Audience Measurement to join our team. As a key member of our Measurement & Attribution team, you will play a critical role in developing and testing innovative ad solutions, establishing workflows for planning, optimizing, and measuring audiences to drive greater value for our advertiser partners.

Key Responsibilities:
  • Collaborate with cross-functional teams to design and build Data-Driven Video (DDV) offerings from Warner Bros. Discovery.
  • Oversee the development and execution of Proof of Concept (PoC) initiatives to accelerate our next-generation measurement and currency capabilities.
  • Build and maintain strong relationships with measurement providers to leverage their unique data offerings and methodological expertise.
  • Work with sales leads to ensure our audience measurement offerings are clear to our brand and agency clients.
  • Conduct in-depth analyses of linear and digital datasets to inform our measurement strategies.
Requirements:
  • 8-12 years of experience in ad-tech, media measurement, programming, or ad agency roles with hands-on experience in media measurement and measurement product development.
  • Proficiency in programming languages such as SQL, Python, and R.
  • Solid knowledge of major linear and digital TV measurement reporting services.
  • Bachelor's degree in a related field, such as computer science, mathematics, marketing analytics, statistics, or economics.
What We Offer:

Warner Bros. Discovery is committed to fostering a diverse and inclusive work environment. We offer a competitive salary range of $105,901.00 - $196,672.00 per year, as well as a comprehensive benefits package, including health insurance, employee wellness programs, and retirement savings plans.

Join our team and contribute to the development of innovative measurement solutions that drive business growth and customer satisfaction.



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